As you know, Pinterest is all about the image. Or in this case, the image of your business. Pinterest can be a great way to market online. Your success depends on creating visual content that gets pins (direct from your web site) and repins (people finding and sharing your images).
Here are the 4 types of images that do well on Pinterest.
1. "Show Me" Graphics
These graphics show your products first as a group and then individually, laid out in a long graphic or skyscraper format.
Here's an example from FleeceFun.com - they also do a nice job branding their images
This graphic got over 4000 repins and 300 original pins from the web site.
2. Pretty Shots
These shots are ideal for driving traffic by capturing a gorgeous picture that links back to your web site. This example got over 4,000 repins from one person. It shows a boy in front of a Christmas tree and it captures the magic of being a child at Christmas.
3. Instructographics
These are graphics that show how to do something in a series of images. It doesn't have to give all the details, just the major steps. We plan to create one on how to sign up for and use our new tool for Pinterest that will be released soon.
4. Pinfographics
An infographic is a visual representation of information around a theme. A pinfographic is an infographic optimized for Pinterest.
This means it uses lighter colors, more images (less text) and is 5,000 pixels long or less. The idea is to make an image long enough that it takes up a fair bit of real estate (and attention) on the site. But be careful. Make it too long it discourages pins and repins because people are unlikely to scroll up to the top where the repin button is located.
Want to learn more about optimizing images for Pinterest? Check out our infographic below.
PIO - Pinterest Image Optimization - An infographic by the Pinterest Marketing team at Pinnable Business.
Written by guest blogger, Janet Thaeler, of PinnableBusiness.com
Can you use a video instead of a series of images or a small flash photo-album?
I knew when I first saw Pinterest that it would be a gold mine for marketers due to the fact that how much my wife loved this site.
Thanks so much for the tips!
Scott
Great information Joel on Pininterest. I think I will give it a whirl. I have tons of photos of entrepreneur, volunteer and charity Heroes who have smiles that light up the world.
Ralph
No question about Pinterest becoming a powerhouse, and it looks like more and more followers.
My problem is that it's just another social media outlet that is hot today.
How many of those can human's handle?