Written by guest blogger, Zach Swinehart
In my previous article, we learned that if we struggle with the techie aspects of internet marketing, it's a must that we hire a geek.
In part two, I will tell you about five basic types of geeks. Each of them has their place, and I wouldn't be surprised to see you using all of them once you really get the ball rolling. Let's get started...
1) The general technology geek
This geek type is the most common, and can often be found hanging out in high schools and colleges. They are characterized primarily by the fact that they use technology. They're not necessarily web designers or graphic designers; they simply grew up using technology, and are thus comfortable enough with it to help you out with your basic questions.
2) The highly skilled computer geek
This geek is the one that's taken apart their parents' computers, built computers from scratch, removes spyware and viruses, and ultimately will be your savior when your computer crashes in the middle of the night. They're also the one to talk to when considering a new computer purchase, as they are likely up to date with the latest technology releases.
3) The simple Wordpress geek
This geek is not super knowledgeable, and thus, is not very expensive to hire. Their knowledge consists of some basic HTML knowledge, in addition to general comfort on the computer. They can help you with basic Wordpress tasks, such as updating posts & pages, adding photos, etc., but probably are not qualified to make important back-end changes to the site's theme or plugins.
4) The advanced web geek
The "advanced web geek" is going to be your go-to guy/gal for anything you need done to your site that's especially complex, important, or involved. This geek has probably taken web design classes in school, enjoys working on websites in their free time, and is eager to learn as many new things about the web as possible. They're not so much characterized by a wealth of knowledge initially, but rather an eagerness to learn, and the correct fundamental knowledge to know how to find what they need.
5) The graphic & design geek
I've noticed that coders are generally not very strong designers, and designers are generally not very strong coders.
That's why it's important that you capitalize on your geek's strengths, rather than trying to force them to do something they're not well-suited for. That's where the "graphic & design geek" comes into play. They can help you with layouts for online ads, website designs, e-book covers, as well as the layouts for your printed materials, and your code geek can take it from there if necessary.
In part three, I'll be showing you how you can actually go out and get your very own geek! In the meantime, be sure to leave your comments and/or questions below.
Guest blogger, Zach Swinehart, is a true geek. He is author of The Geek Guidebook, recommended for those who want to hire a geek and get it right the first time.