I recently received an email from a reader. May I share it with you?
"Joel, I appreciate your newsletters and great tips. Out of all the so-called gurus, I feel like you deliver more real value in your email than anyone else. But I am feeling very confused about all the different ways you discuss to make money.You tell us about a new software tool that is the supposed answer to our problems, but then there is a new software tool the very next week! Combine that with all the emails that I receive from other gurus who seem to hype hype hype whatever software tool just went on sale, and I just don't know what to think!
Joel, I just want to find a way to make money on the internet. Why do you tell us about so many different products when you know it overwhelms us? Well, at least it overwhelms me.
Don't get me wrong. I trust your judgment and don't believe you would steer us in a bad direction, but how do we know which of the products you tell us about are what we really need to make money online?
Please please please. I beg you to make it clear to those of us who don't have your experience and really want to share in the type of prosperity you have enjoyed. I hope you'll take the time to answer me."
This is a great email and I just couldn't pass up the opportunity to share a public reply since I have a feeling there are others who feel the same way.
There ARE a ton of products and services out there. It seems like there is a new course, software product, ebook, teleseminar or something else every week. Sometimes there are several in a week. I understand how that could be overwhelming and confusing. Sometimes I get overwhelmed trying to keep up with it! But I do because I want to make sure my recommendations are solid.
But please realize that there is no ONE solution for everybody!
In fact, there isn't really a product or service that "does it all". Rather, each product is a piece of the whole... a part of the puzzle that performs its function in such a way that it makes the entire project simpler or easier to implement.
Are you trying to get traffic to your site?
A solid ebook discussing traffic tips would be helpful.
Do you want to create successful pay-per-click advertising campaigns?
I can think of several software programs that will help you get the biggest bang for your buck.
Interested in building a mailing list? (You should be!)
There are a handful of excellent courses available on the topic.
ALL of these topics are important. But just because I recommend them, it doesn't mean that you should buy everything I share with you! With thousands of people reading this newsletter, I am certain that there are thousands of different web sites... each with its own business model.
So when I preview the latest product or service, I must remember that there is a segment of my audience that really needs to hear about it after I evaluate it. Since I don't refer people to bad products, I am certain that whatever I am writing about is going to be exactly what some of my subscribers need.
But if it doesn't resonate with where you are in your business, then you shouldn't buy it!
AND, if you have already invested in a bunch of products and not used them, you should also be cautious about buying anything else. I believe it is always good practice to fully utilize that which you have invested in before buying more.
That is, unless something truly tremendous comes along. And I am usually pretty clear about those types of products which I believe have universal appeal.
With that said, what I am about to share with you only applies to those people who are looking to create original content for their web sites... content that can be monetized with Google AdSense or other contextual advertising programs.
I've just had a look at Jason Potash's Content Composer.
Yesterday, I sent you a free report that Jason had written regarding the important changes in the search engines, and how original content is really the 900 lb gorilla that you must befriend. You can still download the report for a short time at:
But even more importantly, Jason told me that he is making his highly-reviewed Content Composer TODAY (Thursday, March 29th) at 3 pm EST!
This is a software product that he been secretly tested since July of last year, and it is a "no hype it really works" product.
What does it do?
It helps you get free traffic and boost your search engine ranking without using tactics that are here today and gone tomorrow. And it is completely and totally ethical in every way.
One person got the #2 spot on Google out of 115 million competing pages by incorporating the exact same strategies and software that you are about to see today!
No hype. I've seen it myself and the page is packed with testimonials from some of the secret testers.
If you are in the group of my subscribers who publish content and want to legitimately avoid the future Google "slap", then this is one you will want to check out right away.
It goes live at 3 pm EST, and Jason told me he will have some fast-action bonuses for the first people to get a copy of his Content Composer.
No hype. No kidding.
I hope my answer above satisfies the reader who submitted it. And I hope Content Composer is the right tool at the right time for the right people. :-)
March 29, 2007 8:44 AM
Since everyone and their brother are doing resource guides maybe you ought to throw your hat into the ring and share your insight as to the best resources that work for you? Just a thought. You do know your stuff and are pretty successful.(actually very successful) Why not? Your info is always regarded as accurate and helpful. I'm glad I am on your list. Thanks Joel.
Steven
April 5, 2008 7:21 PM
Yup, agree with Steven... Maybe you can share with us what works for you in the past and still working now.
April 5, 2008 11:23 PM
Content Composer has and always will be a valuable tool for building and syndicating content for the purpose of gaining traffic, action and ultimate sales.
My organization finds it extremely useful. Jason Potash is known for only putting out quality software. Content Composer has a learning curve but once you master it then you can churn out at least twice as many articles in the same amount of time.