Flash Mobs

Posted on August 4, 2003 10:13 AM by Joel Comm

Inspired? Lunacy? Inspired lunacy? You decide.

Basically, a group of people (the Flash Mob) plan to gather together for inexplicable reasons at a certain place and time just for the purpose of... for the purpose of... well, there's really no purpose. And therein lies the appeal.

Imagine. You are shopping at Best Buy, looking for a the new Norah Jones CD (is there one yet?). You are minding your own business. Suddenly, and without warning (thus, the element of surprise), a group of 300 people enter the store and begin singing "Don't know why". Certainly, all attention is drawn to this "mob" that is serenading the staff and customers. Sixty seconds later, all 300 begin hopping on one leg. After 20 seconds of this silliness, they all applaud for ten seconds, and then leave the store in an orderly fashion.

Ridiculous, right? Highly implausible. Stuff that happens only in hokey movie comedy/musicals.

Flash mobs: a new social phenomenon? Read on, my friend.

See Also

BookWise - Apr 06, 2007
Mom and Pop Vs. Wal-Mart - Aug 29, 2005
iPhone Review - Sep 01, 2007

1 Comments For This Post

  1. Peggie Says:

    When o when is another flash mob going to occur in Savannah?

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Joel Comm is an Internet entrepreneur who has been online for over 20 years. In 1995, Joel launched WorldVillage.com, a family-friendly portal to the web which enjoys thousands of visitors each day. Joel is the co-creator of ClassicGames.com, which was acquired by Yahoo! in 1997, and now goes by the name Yahoo! Games. Since then, Joel's company, InfoMedia, Inc., has launched dozens of web sites which offer online shopping, free stuff, website reviews and more. Joel is the author of many popular books, including the NY Times Best-Seller, The AdSense Code. He regularly makes appearances at Internet marketing conferences and seminars.