I received this question via AskJoelComm.com
Joel, I can’t find my passion. I have been a workaholic my whole life in areas that I do not enjoy. I don’t even know what I enjoy doing. To make matters worse, my experience is not something that can become a product unless I compete with the top corporations. I have gathered and researched a lot of information on how to market, sales pages, setting up websites, etc. but still have not found that niche that meets my passion and others. Is there any insight you can provide to help someone find that niche and passion to get started with an online business?
Exploring your passion is one way to find a niche. But having a specific area of knowledge can also provide clues to what kind of product or site might be a good fit for you.
I recommend grabbing a pen and piece of paper, and writing down twenty things which you think you have some knowledge about. Feel free to write down the first thing that comes to your mind.
Then, go to three people who know you fairly well and ask them to allow you to be narcicistic for a few minutes. Family members, friends, associates… try to get with a variety of people you trust. Ask them to make a list of twenty areas of knowledge or passion that they have observed in you. Oftentimes, others who know us see things that we might not see.
Compare the lists and look for overlaps. Be open-minded. You might just find the niche that you can scratch.