Nearly one year after the release of iFart, the app continues to sell like clockwork.
I believe that iFart is also the most-referenced app in iPhone history.
It seems like every week one media outlet or another is referring to it.
A Google search for iFart now turns up 106,000 results.
Yesterday morning, I was greeted by a tweet from my friend James Holmes.
I love it when the media talks about iFart. It's a marketer's dream.
Sure enough, CBS did a great piece on mobile phone applications, and iFart was demonstrated in the segment!
You'll want to go about four minutes into the video to see iFart.
Besides the obvious fun and games, here's what is interesting about the CBS piece.
The 15-second appearance on the CBS Sunday show did more to increase sales of iFart than the four-minute piece on iFart that aired on Jon Stewart's The Daily Show back in July of this year!
Could it be that The Daily Show viewers already owned iFart? Or could it be that a bunch of college-aged slackers don't have a dime to spend on anything?
Regardless, the CBS piece was very good and it demonstrates just how big the app business is.
By the way, our next app should be BIGGER than iFart. Stay tuned...
Congrats once again... Who knew a little gas would propel you into 'app' history. When do you add 'pull my iPhone' upgrade to ifart? OK, maybe not.
Joel - Watching the CBS Sunday morning with a cup of the best coffee in Colorado is a ritual for Wendy and me. We were watching that story and said to each other, I bet they will mention i-Fart.... it is so unique and is like "Whoopee Cushion 2.0" - who can resit that?
I am proud to see your creativity celebrated and the story as a whole pointed out a very big opportunity to developers interested in a hot new niche. It will be fun to see what other great apps come to market in the coming months.
Have a blessed week!
James