Investing in Legos

Posted on March 2, 2005 09:44 AM by Joel Comm

A few years back, I was into selling on ebay big time. Since I am collector of old computer games, I found a market for like-minded collectors on ebay, reselling some of my $1 floppy disk software for as much as $50. It was a sweet deal.

But I also learned a little bit about how the collector's market works on ebay, and I began looking out for retail products that would eventually become collector's items.

My son used to build Star Wars Lego sets, and one of his sets was a several-hundred piece Millenium Falcon. I think the set originally sold for $99.00. Lego quit making the set (though they have recently revived it) and people were paying $200-$300 for a set still in the box. When Zach tired of owning it, he gathered the pieces (no box) and we ended up selling it for $170.00. He was glad to have the profits.

Anyhow, seeing this trend, I decided to purchase four sets of the Star Wars AT-AT Lego. You know, it is the Imperial Walker made famous in The Empire Strikes Back. I bought them for $69/each on ebay and put them in my attic.

After two years, Lego finally stopped making them and they have become collector's items, bringing as much as $200 on ebay.

I'm probably going to hold on to them a little longer and see if the price goes up even more before unloading them. And here is the problem with speculating. Will Lego re-release the AT-AT? Or will it stay off the market and continue to increase in value? Only time will tell.

See Also

Are YOU a Jedi? - Aug 22, 2003
Star Wars: Galaxies - Jul 03, 2003

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INFORMATION

Joel Comm is an Internet entrepreneur who has been online for over 20 years. In 1995, Joel launched WorldVillage.com, a family-friendly portal to the web which enjoys thousands of visitors each day. Joel is the co-creator of ClassicGames.com, which was acquired by Yahoo! in 1997, and now goes by the name Yahoo! Games. Since then, Joel's company, InfoMedia, Inc., has launched dozens of web sites which offer online shopping, free stuff, website reviews and more. Joel is the author of many popular books, including the NY Times Best-Seller, The AdSense Code. He regularly makes appearances at Internet marketing conferences and seminars.