Darren Rowse's blog at ProBlogger.net is always worth a read. He's a guy who's making a great income out of online publishing, and he's not afraid to share his knowledge.
Recently, Darren put up a very interesting post about giving a second chance to old content. Sometimes, he points out, you'll put up a post that you're sure will get lots of traffic only to find that it dies away without doing anything special.
There are all sorts of reasons for that, but often you'll just have to shrug your shoulders and concede that there are some things you'll never know.
Darren offers a number of suggestion for bringing that old content back and serving it in a new way. They amount to rewriting them, updating them, linking back to them, placing them in compilations and submitting them to another site.
Those are all good ideas. I'd just add one more and it requires a bit of forethought.
Instead of planning your blog one post a time, try thinking of topics that you can break into a series of posts. You don't have to run one post after another; the series can be as occasional as you want. But every time you add a new idea to the series, you would automatically link back to all of the previous posts.
There are two advantages to this strategy.
The first is that it drives new users deeper into your blog. Instead looking at one page, they look at three or four, increasing your chances of getting ad clicks.
And the second is that you could merge the posts together and publish them as a short guide. You could either offer those guides for download to bring in traffic or sell them as a ebooks for profit.
Either way, you'd be getting some extra mileage -- and extra income -- out of some old content.
It's Del.icio.us!
Furl It!
May 15, 2007 11:19 PM
Hey Joel, I don't know how to reach you in any other way, since help desk is not really helping at all. I registered to help desk, but it has not sent me any confirmation link as promised ( and I tried 2 different e-mails just to make sure that it was not I who stuffed up). Anyway, I ordered your Google Adsense book, but your site did not seemed to want my money, it just timed out (I got your Free report though- thanks). I would like the extended version, with all the extras, but I am not sure if I paid for it already, or not (I did not get it, so I presume that I did not). Can you check what is happening at helf desk and let me know? Thanks
Bozena