If you’ve been reading my blog for a while, you’ve probably noticed that I tend to say exactly what’s on my mind. Sometimes, that will have nothing to do with AdSense or Internet marketing. It might be something to do with my life. It could be something that happened to me. Or it might just be one of my occasional rants brought on by… well, anything really. I’m not what you would call “politically correct”. In fact, as long as I am speaking my mind, I’ll just say that political correctness is for the birds!
I don’t apologize for speaking my mind. Heck, if I’m lucky enough to have a big audience, you can bet I’m going to use it.
But those little posts and emails have an effect.
No, I’m not talking about the nice chat with the people at American Furniture Warehouse after my post about their customer service. (Although that did work out very well.)
And I’m not talking about the sense of satisfaction that comes with getting a rant off my chest. (Although that’s very nice too.)
I’m talking about the relationship that I build with my readers.
People come back to my site because they trust me. They know I’m not going to hold back to save their feelings. If someone doesn’t like what I say and doesn’t come back, well… bye.
That’s not just true of my “opinion” posts though. It’s also true of my Internet marketing posts. And that’s the point. Because my users trust me, they trust that the advice I give them is accurate and honest. They follow it, and they get the results I know they can achieve.
You can do the exact same thing with your site. Don’t be afraid to make it personal. In fact let your personality and your character come through. When you build a relationship with your clients, you create a loyal customer base — and that’s what brings you repeat traffic and a high clickthrough rate.
What are your thoughts? I’d love to hear them, so please post your comments below. And don’t try to be politically correct!