(Written by guest contributor Sarah Jane Griesemer) WOMMA stands for Word of Mouth Marketing Association. The association was founded in 2007 to create ethical guidelines for word-of-mouth marketers, as well as offer educational resources, information, networking, and support to the industry. Continue Reading

Alright, it's time for some fun and games. Are you familiar with the abundance of "tycoon" games on the market? You know the ones... Lemonade Tycoon Sim City Mall Tycoon Rollercoaster Tycoon etc... I thought it would be fun to put together an online game focused on making money with AdSense, and I'm pleased to invite you to come and try out The AdSense Game now! Be sure to follow the instructions so you can... Continue Reading

Not be confused with my groundhog day rant a couple weeks back, this entry concerns itself with the title of the Bill Murray film from 1993. Caddyshack was funny. Ghostbusters was trendy. The Razor's Edge was dramatic. But Groundhog Day is Bill Murray's finest hour and comes in at #10 on my list of The 15 Best Movies Ever. Groundhog Day is the story of Phil Connors (Murray), a cynical weatherman who feels he is... Continue Reading