Over the past couple years, information marketers have come under greater scrutiny by the United States Federal Trade Commission. The FTC has taken several companies and individuals to task for deceptive Internet marketing practices. As the largest seller of information products online, Clickbank.com is now issuing clearer guidelines for the types of products and/or marketing practices that will be more closely scrutinized going forward. In other words, they are going to be working harder to... Continue Reading

How many times have you shopped at a store or eaten at a restaurant and been invited to take a customer service survey. Usually these survey opportunities are presented by the clerk or waiter who points out a web site at the bottom of your receipt. I have never paid attention to these in the past and often find them to be a nuisance. Sure, Target claims to give away $5000 gift cards. But who... Continue Reading

Earlier this year I received a Facebook message from a person representing a well-known author and speaker who has done quite well in the infomercial space. I was told their group was interested in meeting with me to explore the possibility of creating an infomercial that would feature me and teach people about the opportunity for making money on the Internet. Now I have received calls similar to this many times before. Usually it turns... Continue Reading

(Written by guest contributor Tim Golen) There was once a man who built his house on sand and one who built his house on a rock. The winds came, the rain fell, and the streams rose. Once the storm was over, the house that was built upon the rock was left standing and the one that was built on sand was washed away. Continue Reading

(Written by guest contributor Tim Golen) It's no secret that technology changes faster than most people are comfortable with. In an adoption of Moore's Law, Gerry Butters (former head of Lucent's Optical Networking Group) claims that the amount of data coming out of an optic fiber is doubling every nine months. Since the Internet is held together with these fiber "tubes," it means that new people and resources are coming online at an alarming rate... Continue Reading

(Written by guest contributor Chris Harper) When most of us hear the phrase "show and tell" our minds naturally drift back to those awkward events from our childhoods that required us to bring something interesting to school to share with the class. Drawing on that tradition, YouTube has launched a new Show and Tell channel that they operate in partnership with the Art Directors Club, that aims to show off interesting and effective ways that... Continue Reading

(Written by guest contributor Dan Nickerson) Does it seem like everyone online is making $10,000 per month except for you? Continue Reading

Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

A few days ago I became the first app store developer to reveal sales-to-rank data. Some other sites have confirmed an interest in this data, such as The UnOfficial Apple Weblog. With iFart continuing its move up the charts, I want to continue sharing data with you, especially since something very interesting has happened since we broke into the top ten apps in the world. Continue Reading

Life must be hard for television executives. To decide how much to charge advertisers and whether they should commission another season of a show, they have to know the size of their audience. The only method they have to do that is by using a survey. The Nielsen ratings track what television viewers watch and then, based on demographics, make certain claims about what everyone else was watching at the same time. Those figures could... Continue Reading

You've heard it all before... $20,000 in one day! $100,000 in a week! A Gazillion dollars in a month! The Internet marketing community is being inundated with messages telling people how they can make outrageous sums of money in a very short period of time. Sometimes these claims are valid. Other times they seem like "pie in the sky". Continue Reading

Last night, my family and I went to see Glenn Beck at the Mabee Center in Tulsa. For those not familiar with Beck, he claims to have the third most popular radio show in the country. I guess that would be behind Limbaugh and Hannity. I started listening to Glenn a few years ago when his program began airing on our local radio station. He says that you need to listen to the show for... Continue Reading

Finally! After way to long, the Bush administration has finally spoken up regarding the massive influx of illegal aliens into the United States. I have no problem with people going through the proper channels to become citizens of this great country. But I have a serious problem with people entering the country illegally and living off American taxpayers. Continue Reading

I present this story without commentary. It stands on its own. CABLE CONTROVERSY: CNN AGREES TO AIR BLOODY ABORTION AD ON JUDGE ROBERTS Tue Aug 09 2005 19:41:54 ET CNN has reviewed and agreed to run a controversial ad produced by a pro-abortion group that falsely accuses Supreme Court nominee John Roberts of filing legal papers supporting a convicted clinic bomber! The news network has agreed to a $125,000 ad buy from NARAL, the DRUDGE... Continue Reading