It's been almost THREE years since iFart stunk up the iTunes Appstore. On December 12, 2008, iFart exploded on the scene and the world has not been the same. I was perhaps the first app creator to go public with statistics related to sales and rank shortly after the app came out. iFart has now become a part of pop culture and iPhone history, even worthy of it's own Wikipedia page. Celebrities such as Helena... Continue Reading

I don't have to tell you how important video is your to sales process. It's a well-established fact that video is one of the best ways to build relationship, enhance your brand, increase conversions and make more sales. I've been using video for a number of years and it has been a very effective tool to accomplish all of the above. From time to time, we have video talent scheduled to film various spots for... Continue Reading

First of all, I want to wish all my family, friends and associates in the United States a very Happy Thanksgiving. I'm sure it will be filled with lots of fun, bonding and good food. I may have to put a couple pounds back on today. Now, what's with this Green Friday thing? As you know, the Friday after Thanksgiving is typically known as Black Friday. It's the day that people camp out in line... Continue Reading

You've heard the old philosophical riddle "If a tree falls in a forest and no one is around to hear it, does it make a sound?" Raising questions about reality, this question has undoubtedly claimed countless hours of debate in the halls of our colleges and universities. I find it relevant today as I make changes in my business and life. As I pull back from my business, I begin to wonder what would happen... Continue Reading

What would you do if you were God? We're talking about the Supreme Being; the Almighty; the Alpha and Omega; the Big Cheese; the Head Honcho; the Man in the Sky. You get the picture. Many of us behave as though we are God. We erroneously think the world revolves around us. Trust me, I've been there before. But if you had all of eternity on your hands and were just hanging out by yourself... Continue Reading

Recently I went to one of my favorite restaurants for a quick lunch. I called in an order of Chicken Tortilla soup to-go and went to pick it up. While I was there I observed that the restaurant was not busy. It SHOULD have been busy, being lunchtime. But it wasn't. It was then I asked to see if the owner was there. I wanted to speak with him for his benefit. He came out... Continue Reading

While the modern world we live in tends to be civilized, there are still peoples in third world nations that are not plugged in to our technology-laden society. As recent as fifty years ago, the Waodani people of the Ecuadorian Amazon basin lived very primitively. Cut off from the rest of the world, the tribe was in a constant war with other tribes. By seeking revenge after revenge, the number in the Waodani tribe was... Continue Reading

If you have been following this blog for any time, you probably know that it is not like other blogs. I don't have a template or formula for this blog. It is mine and I use it however I want. When I started blogging in 2003, my first entries were about my dog, my family and my travels. I blogged about my political views, current events and films I had recently seen. Then it happened... Continue Reading

A few years ago I heard people in the Internet marketing circles talking about "The Secret." I was told it was an amazing film featuring successful people demonstrating a "law of the universe" that had been hidden from the majority of mere mortals. Starring in this film based on a book by Rhonda Byrne were such people as Joe Vitale, James Arthur Ray, Michael Beckwith, David Schirmer and Bill Harris, among otthers. I decided to... Continue Reading

It's not uncommon for marketers to use upsells and downsells in order to gain a new customer and make a sale. Downsells typically offer the same product or some derivative of that product at a discounted price. Upsells will usually come after a sale has been made, and offer extra goods or services for an additional fee. There's nothing wrong with upselling or downselling in theory. But I do believe there are cases where integrity... Continue Reading

What's the real secret to getting things done? While much of the answer lies in things like motivation and daily habits, you also can't ignore the value of the tools you use every day to do the work. We polled our staff to find out what's running on their machines here at the office and at home. What we found is that our office has some universal solutions, and then seemed to split departmentally. So... Continue Reading

Is "change" coming to Wells Fargo Bank? I'm in Henderson, Nevada at Green Valley Ranch preparing to speech at James Malinchak's Millionaire Success Secrets event. The topic for my talk is "How to Get Google to Send You Money", which is about making money with AdSense. As part of my AdSense presentation, I use $50 - $75 in pennies to illustrate how little clicks add up to real money. So every time I visit a... Continue Reading

(Written by guest contributor Chris Harper) Let's face it: it's not hard to find flaws in a lot of online videos. I'm not above reproach myself. I often look back on my work and question my tactics or execution. As online video producers, we generally don't have the same budget or tools at our disposal that feature-length filmmakers do. Having said that, there are some things that you just can't do if you want people... Continue Reading

(Written by guest contributor Alan Bechtold) This is a continuation of last week's article on getting inside the minds of your customers and prospects. Continue Reading