(Written by guest contributor Fletcher Groeneman) It can be said that consumers are persuaded to purchase by their perception of the product and not by the actual product itself. What promotes the idea that every need can be satisfied with the goods or services from a given company? Effective and creative advertising is a skill that every corporation desires yet few succeed in mastering. What makes some ads so successful and others just pathetic? A... Continue Reading

So you've hopped on the bandwagon and set up a Facebook and Twitter account for your business. Congratulations! You have officially arrived at the cocktail party that is the 21st century. But there remains plenty to do. You can't just hide in the corner nursing your drink. You have to get out there and establish a presence, and in order to do that you're going to need a plan. Here are five steps to... Continue Reading

I had the opportunity to be a guest on the Denver Morning Show today. The show broadcasts on Channel 2 out of Englewood, CO and is anchored by Tom Green. (Not THAT Tom Green.. the other one...) The interview was to focus on my new book, Twitter Power, and I certainly had a skeptic in Mr. Green! The set was typical as you would expect of a local news program. It's always fun to watch... Continue Reading

Do you ever go to Google to search for your name? A search for David results in 719,000,000 web pages. Zoiks! A search for Brenda presents 31,500,000 results. And search for Fred will get you 120,000,000 results, including a stock chart for Fred's, Inc, whoever that is. Last year, I Googled my name to see where I came up in the results. Continue Reading

I am truly puzzled by the celebrity status of the major network newscasters. I NEVER watch the major networks and can barely tell you who the anchors are, let alone what importance they have in America. From what I can tell, Dan Rather got in a heap of trouble over a story during the Election cycle. And Tom Brokaw is retiring. For some reason, people give a rip. These people are little more than talking... Continue Reading

I was listening to talk radio this morning on the way to work and the host began discussing a story that I had heard about on the Glenn Beck Program the day before. The story centered around a Cleveland, Ohio TV news Anchorwoman and some indiscretions that occured when she was in Florida with her husband several months earlier. Essentially, this "anchorette" got blotto and entered a wet t-shirt contest at a local bar in... Continue Reading