There's a lot of great information out there that will walk you through the nitty gritty details of copywriting. Things like how long to make your sales page, and what elements do the most to drive sales. Think of these things as the scaffolding of your copywriting. Whether or not you choose to use all or just some of them, they provide a general framework around which to write your copy. Continue Reading

Who did you vote for to be President? Do you watch Lost? When was the last time you went to church? Who has the best french fries? What's with all the questions? Continue Reading

(Written by guest contributor Kevin E. Houchin Esq.) Last week we talked about the importance of understanding the various aspects of business formation and patents. This week we cover copyrights and trademarks. Continue Reading

(Written by guest contributor Fletcher Groeneman) If you are looking to create a distinct and memorable brand for yourself or a product, you will more than likely discover thousands of techniques and strategies to aid you in the process of branding. Branding is what defines you in the mind of the consumer; it is your calling card. Without it, you don't exist in the world of commerce. Discover the foolproof method for developing your brand... Continue Reading

(Written by guest contributor Chris Harper) Live video broadcasts using Ustream and podcasts each have their pros and cons. I've had some experience with both, and I want to share with you what I see as the plusses and minuses of each. In the end, you can decide which method might be best suited for your needs. Continue Reading

When it comes to social media, it's not the numbers that count. You can have a Facebook page with tens of thousands of fans and a Twitter timeline with millions of followers, but if those people aren't interacting with you, you're not doing a thing. Continue Reading

In this weekly update, you might find me trending a bit towards pop culture. There's just so much to talk about. The title of the entry sandwiches a very serious issue in between two entertaining, yet ultimately meaningless television programs for a reason. That's because the health care discussion (if you can call it that) that has taken place in the United States the past year has been largely void of substance. Instead, the current... Continue Reading

(Written by guest contributor Andrew Krzysiak) Part 1: Purpose & Preparation Do you have a great idea for a website? Can you already picture it in your head? Are you ready to find a designer to build it? Continue Reading

It's great to see how Twitter has grown in the time I've been using it. But what's really impressive is the way that people are using it. Sure, there are spammers leaping on hashtags and trying to attract attention but they're a minority. And they're easily blocked. For the most part, people are using Twitter the way it should be used: as a way of building a community, broadcasting a brand and making valuable connections. Continue Reading

(Written by guest contributor Chris Harper) Previously I explained the basics of three-point lighting. Today, we're going to expand that concept into lighting for an interview. Essentially we'll be doing two instances of three-point lighting, but we'll add the dimension of multiple camera angles. Continue Reading

If you are an expert in your niche, there are those who will seek out your wisdom. Your blog is a great place to share your knowledge. Provide value for your readers and you are more likely to be bookmarked and earn repeat visits. Keep providing value and you'll find yourself with raving fans. The same thing goes for social media sites. Twitter, Facebook and others provide many opportunities to share your expertise. But your... Continue Reading

So you have a business up and rolling. Now, how about establishing a sure-fire way to grow sales with little to no risk? If you are thinking affiliate marketing, the answer is yes! Affiliate marketing's pay-for-performance model makes it a low-risk, high-reward venture; it's a no-brainer for businesses looking to drive qualified sales or leads. The more complicated part is how to actually get affiliates to not just opt to join your program among the... Continue Reading

Let me get right to the point. The reason our economy is in the tank today is that too many people are focused on creating money instead of creating real products and services. To correct this problem, we need to get back to the basics of creating products and services that people need or want, and let the money come as a result. That's the business of creativity, and it's going to be the... Continue Reading

Apart from Twitter's own terms of service which prohibit obvious things like harassment, transmitting viruses and spamming other members, there really aren't many rules to the site. You can essentially use Twitter however you like. However, for people and businesses who want to use Twitter successfully (eg: build a following and grow their circle of influence), there are a number of best practices that can be observed. I cover many of these in my book... Continue Reading