I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

WordPress and AdSense can be a little tricky, especially when you account for how much things can change with every new theme. We are going to show you a fool-proof way to get your AdSense code into your WordPress blog. (If you are looking for a really fool-proof way, check out the Socrates Theme, which comes with AdSense already built in.) Some of you will already know an easier way. The problem is, those easy... Continue Reading

As toddlers, the first word from our mouths is typically not the word our parents hope to hear. In place of the much anticipated "mama" or "dada" often comes the word "no." Why is that? Probably because as parents we spend so much time instructing our little ones in what not to do! So why are we surprised when they regale us with a negative statement when they decide to begin using the English language? Continue Reading

(Written by guest contributor Chris Harper) Have you ever seen a television commercial that just drives you nuts because of the spokesperson they use? I can think of at least two regional companies here in Colorado that fall into that category for me. In both cases, the "actor" has a close tie to the company being advertised. For one it's the owner, and for the other one it's the owner's kid that serves as their... Continue Reading

The average WordPress user has no idea how much power is actually in a WordPress-based website. Every aspect of WordPress is fully customizable. If you are anything like me, then you have looked and looked for the perfect WordPress theme only to discover that your perfect theme isn't there, so you settle on a close second. Why not modify that second-choice theme? Continue Reading

Last week we talked about the importance of typography and some things to think about when choosing and using type on the Web. This week we'll talk about various aspects of using type for print pieces. Continue Reading

Branding is more than just getting your logo right and coming up with a catchy slogan for your company. While these things are obviously very important, branding can also include things like the outward appearance of you or your employees, and how you comport yourself in all the various details of business dealings. The following story is something that actually happened to me, and proves the saying that truth is stranger than fiction. In retrospect... Continue Reading

Nearly one year after the release of iFart, the app continues to sell like clockwork. I believe that iFart is also the most-referenced app in iPhone history. It seems like every week one media outlet or another is referring to it. A Google search for iFart now turns up 106,000 results. Continue Reading

What do people see when they look at you? Initially, they see your physical appearance. However, I believe our bodies are really a small part of who we really are. Man is a three-part being. We are body, soul and spirit. The body is just a casing (or an earthsuit as John Eldredge likes to say) to give our real selves something to walk around in during our brief stay on this planet. And yet... Continue Reading

With Twitter becoming such a powerful force on the social media scene, there are those who get it and those who don't get it. There's a certain number of the "don't get it" crowd who will invariably take an outright aggressive posture and make a statement like this... "Twitter is a waste of time. Who cares what you had for breakfast?" Many on Twitter will hem and haw about the content of the question, almost... Continue Reading

Few Internet companies have succeeded in seizing mindshare more than Zappos.com. One of the truly great ecommerce success stories, Zappos has built an incredible brand based on a culture-centric philosophy. They believe that their company culture is what drives their employees to provide premium customer service. And you know what? They are right. It works. Continue Reading

When John Wiley & Sons asked me to write the definitive guide on using Twitter for business, I knew we would have a best-seller on our hands. The pre-orders on the book are strong and the buzz is spreading without me doing any real promotion. So I've decided to do something very special to celebrate the launch of Twitter Power. On Thursday, February 19th, I will be conducting the world's first live broadcast Tweet-a-thon! The... Continue Reading

I'm currently vacation in Dillon, CO with my family, staying at a friend's vacation home. I walked outside and it was such a gorgeous day that I decided to do a spontaneous live show! So from the Rocky Mountains, you can check out the replay now. Watch for special appearance from Socrates the Philosopher Dawg. :-) Continue Reading

Earlier this year I had the privilege of welcoming Dave Woodward to Colorado for an interview. Dave was filming a series called "Legendary Marketers" and he had asked if I would be a participant. The series would visit successful marketers at their homes (and office in my case) to give the viewers a better sense of who we are and what we do. I was thrilled at this opportunity and am even more pleased with... Continue Reading