(Written by guest contributor Fletcher Groeneman) Last time we discussed the first step in the process of branding, "know yourself." This time I would like to build on that foundation. If you feel you have a solid idea of what you or your product wants to become, it is time to learn how to best present it. While it's true you may have a great product, every product has its weaknesses. The good news is... Continue Reading

I've got a question for you. Please raise your hand if you sincerely wish to have a successful online business. Now keep your hand up if you have achieved this goal. Odds are most of the hands just went down. Why is that? It's not for a lack of quality material. Whether you have read my books or acquired material from other sources, you are probably pretty clear on the "how" to make money on... Continue Reading

I'm currently in Los Angeles for the annual Book Expo America, otherwise known as BEA. Why BEA? I have a book coming out on August 1st and I showed up to support my publisher and do some networking. Now I must confess. I am a trade show junkie. I love the vast conference centers with aisles and aisles of vendors hawking their goods and services. I'm especially a sucker for the freebies and swag. It's... Continue Reading