It's not uncommon for marketers to use upsells and downsells in order to gain a new customer and make a sale. Downsells typically offer the same product or some derivative of that product at a discounted price. Upsells will usually come after a sale has been made, and offer extra goods or services for an additional fee. There's nothing wrong with upselling or downselling in theory. But I do believe there are cases where integrity... Continue Reading

Do you remember the television commercial for a hair shampoo where the key concept was viral marketing? The phrase in the commercial went... "They'll tell two friends... and they'll tell two friends... and so on, and so on..." Yes, it was a very clear example of viral marketing. And whether we are talking about shampoo, automobiles, candy bars or web sites, viral marketing still works! If you were able to take your next visitor and... Continue Reading

Tonight, I grudgingly sat through War of the Worlds. I went with Mary and another couple because we wanted to do something and all the other movies looked like garbage. The movie promised that I would be "on the edge of my seat". And I was. But that was only because I was slumped so far into my chair that my butt was hanging over the edge of the seat. With the exception of some... Continue Reading

I've never been a huge Oprah Winfrey fan. I've probably watched three entire shows my whole life. But I do appreciate the positive spin she has taken her show these past years. Instead of doing the Jerry Springer "dregs of society" type shows, she has sought to elevate her show by featuring encouraging and inspiring stories. From time to time, she has been known to provide her entire audience with a year's supply of dogfood... Continue Reading

Check this out. This guy has been in a coma for 19 years as a result of an automobile accident. He wakes up while his mother is sitting by his side. NINETEEN YEARS. Extra, extra. Read all about it. Continue Reading

What pooch doesn't love to go for a ride with the windows down? Apparantly, the automobile ride is quite popular amongst canines. Jerome Turner maintains Dogs in Cars and claims that he still "has a life". I'm not sure about that, but his site is a hoot. The site is exactly a titled, photos of dogs in cars. There are several hundred photos on the site as of this writing. Visit the "about" page for... Continue Reading