Email lists are arguably an online marketer's best friend. They provide direct lines of communication to people who have already given you a vote of confidence, either by opting in to receive your updates, purchasing a product from you, or both. So how do you get a great email list if you are just starting out? And if you have been in the online business for awhile, how do you build yours and grow it... Continue Reading

Here is a tale of two websites. Website #1 is beautifully designed. It has fabulous content. People visit it each day and enjoy what read. Sometimes they come back, sometimes they don't. But the website owner has absolutely no way of knowing who these people are or what they want. And he has no way of monetizing his visitors. They come, they eat, they leave, so to speak. Website #2 is equally beautiful. It also... Continue Reading

If you have an online business and are looking to increase traffic to your website and therefore sales, there are some things you should be doing on a regular basis. Call them your daily or weekly online calisthenics. You should be posting articles on other sites, building your list and reaching out to them with pertinent deals and updates, staying active on forums in your niche, taking advantage of the press release resources out there... Continue Reading

(Written by guest contributor Joel Ownby) If you are serious about starting an online business, then you should realize that just like a traditional brick-and-mortar company, an investment of time and money is almost always required. We aren't talking about going to the bank and taking out loans here, but we are talking about a lot of sweat and small monetary investments over time. The strategy discussed in this article is one avenue that you... Continue Reading

If you are a small to medium-sized business that can deliver a physical product at a reduced (or matched) cost locally, then you must consider implementing a serious local search campaign. I would urge you to take a serious look at any funds in your marketing plan allocated to radio, television, or any other form of non-direct response marketing and consider using at least some of those funds for a well-planned local search effort. Continue Reading

"All aboard!" shouts the conductor, alerting the passengers that the train is getting ready to pull out of the station. If you don't have your ticket and know where you are going, you'd better get it sorted out fast. After all, there are many tracks that lead out from the station. And while you might travel miles and miles down one track, you could end up finding out that you've traveled miles and miles... Continue Reading

Twitter is one of the web's leading innovative sites. People are just discovering new ways to interact with others, build relationships, share ideas AND market themselves and their products/services online. I've put together a 30-page report that will give you an overview of Twitter and how you can use it to help accomplish your goals. Things are changing VERY quickly online, so forgive me if some of the material is dated by next month! What's... Continue Reading

Where in the world are you? I thought it would be cool for people to check in and share their location on this planet we share. Maybe even tell us what you like the most about where you live. I recently arrived home from Washington, D.C. where I attended an internet marketing seminar. While I as there, I got to spend some time with Tom Kulzer of Aweber.com. For those that don't know, Aweber is... Continue Reading

Do you remember the television commercial for a hair shampoo where the key concept was viral marketing? The phrase in the commercial went... "They'll tell two friends... and they'll tell two friends... and so on, and so on..." Yes, it was a very clear example of viral marketing. And whether we are talking about shampoo, automobiles, candy bars or web sites, viral marketing still works! If you were able to take your next visitor and... Continue Reading

I hope it got your attention, because what I am about to share with you can be HUGE. And I have THREE things I need to share with you. So be sure you read all the way to end or you might miss out on the best stuff! Ok, here's the deal (pardon my excitement, but this really is big!) As you know, AdSense is not the only contextual advertising service on the web. Google... Continue Reading

The kids have gone to bed and it is getting late. I decided to check in to the database of questions that have been asked recently at AskJoelComm.com and attempt to answer a few of them here briefly. As you might imagine, I receive more questions than I have time to answer. So if don't get to your question, please don't think I am ignoring you. There just isn't enough of me to go around... Continue Reading

In November 2005, I saw Dave Lakhani speak for the first time at Armand Morin's Big Seminar. Dave's presentation on how to use press releases to get noticed by the media and as tool to generate traffic really caught my attention. I had the privilege of spending some time with Dave this past weekened in Raleigh, NC, and found out a few things. Not only is he a brilliant PR strategist, but he is a... Continue Reading

For the past few weeks, I have gone on and on about what I learned at Big Seminar in Los Angeles. I continue to review my notes from this conference and my mind is still reeling with ideas. And beyond that, I have began developing great relationships with people that I met at the conference. Continue Reading

I just got back from one of the the most educational and inspiring seminars of my entire life. My friend, Jeff Walker, suggested that I go to Armand Morin's Big Seminar in Los Angeles. On his advice, I registered just a couple weeks ago. It cost $2000, but I trust Jeff and took his advice. Words cannot describe the weekend I just experienced. Continue Reading