Can you imagine using the word "blog" ten years ago? Very few people would have had any idea what you were talking about. The word doesn't really roll of your tongue. Today, almost everyone knows what a blog is. And millions of people have their own blog. Blogging is a great form of self-expression. But it's also a great way to generate some revenue online. The biggest problem many bloggers have is getting started with... Continue Reading

I don't have to tell you how important video is your to sales process. It's a well-established fact that video is one of the best ways to build relationship, enhance your brand, increase conversions and make more sales. I've been using video for a number of years and it has been a very effective tool to accomplish all of the above. From time to time, we have video talent scheduled to film various spots for... Continue Reading

My name is Garrett. I live in a fantasy world that is a cross between a Victorian society and the Middle Ages, with a dose of Steampunk technology tossed in for good measure. You don't see me because I operate out of the shadows. I stealthily make my way in and out of places and across the rooftops of the city, making off with treasure and whatever goods I can find. The only evidence you... Continue Reading

I've finally seen the new Twitter. And I like it. Continue Reading

(Written by guest contributor Chris Harper) If you have spent time on YouTube, then you've probably seen at least one user's YouTube channel. And if you've seen more than a few, then you may have noticed that the design and attractiveness of those channels varies widely from user to user. Some of them are highly attractive with custom imagery, while others make your eyes hurt to look at them. If you have a YouTube account... Continue Reading

How do you get people to want what you're selling? Sure you have a quality product or service, but most of the time people buy things for other, more intangible reasons. If a certain company is all class and professionalism, then people might buy because they want to appear classy and professional themselves. This, in a nutshell, is branding. It is cultivating consistency in the message you put out to the world about who you... Continue Reading

YouTube has come up with a way to link between videos. Using their annotations feature, viewers can click a certain spot on a video and be taken to another video. This creates all kind of options for doing cool stuff with videos. Well, we've just done something that I think is pretty cool! Continue Reading

(Written by guest contributor Chris Harper) Let's face it: it's not hard to find flaws in a lot of online videos. I'm not above reproach myself. I often look back on my work and question my tactics or execution. As online video producers, we generally don't have the same budget or tools at our disposal that feature-length filmmakers do. Having said that, there are some things that you just can't do if you want people... Continue Reading

(Written by guest contributor Dan Nickerson) Traffic, traffic, traffic. It's the holy grail of our business and most marketers will try everything they can to attract new visitors to their site. Continue Reading

(Written by guest contributor Tim Golen) Confession: I'm a lazy person. I have to continuously work on making myself active and staying productive. I've gotten quite good at that over the years, but there are still areas that I recognize that I need to improve on. One of those areas is the passing on of my knowledge to help others. My boss Joel Comm has been able to master this. He sells books full of... Continue Reading

Joel. It's not a common name. In fact, it is the 280th most common first name. The Old Testament contains a book of Joel. He is referenced as one of twelve Minor Prophets. The word "minor" has to do with the length of the book, not implying that Joel was a small guy or that his prophecies were in any way less significant. I mean, let's face it... a Word from God is a Word... Continue Reading

The average WordPress user has no idea how much power is actually in a WordPress-based website. Every aspect of WordPress is fully customizable. If you are anything like me, then you have looked and looked for the perfect WordPress theme only to discover that your perfect theme isn't there, so you settle on a close second. Why not modify that second-choice theme? Continue Reading

A 2006 study found that viewers made subconscious decisions about the quality and credibility of web pages in just 1/20th of a second. In this blink of an eye, viewers did not have enough time to read text or even recognize photos, but instead were reacting only to the site's layout. Even when the participants had more time to look at the site, the research found that they only attempted to reinforce this initial conclusion. Continue Reading

(Written by guest contributor Joel Ownby) Advertisers and business owners are starting to understand the value in direct response mobile marketing because the response rates are too high to ignore. TextCastLive is a new service that has taken the rules taught to us by direct marketing mediums like e-mail autoresponder systems and direct mail and applied them to SMS text message marketing to provide a robust, platform-independent, scalable, enterprise-class mobile marketing solution. At the highest... Continue Reading