Social media is a revolution in marketing. It allows businesses to identify their most important leads, understand what interests them the most, and talk to them en masse while still making each person feel like an individual. If that sounds like the kind of thing that a good speaker does, there's a good reason for that. Social media and conferences have a great deal in common. Social media marketing doesn't deliver the kind of depth... Continue Reading

There's a rumor going around. It's growing. It's dangerous. And I think I may have encouraged it. People are starting to believe that Twitter is a sales tool. They see the site as a valuable resource that allows them to broadcast their sales messages and land new deals. Continue Reading

I decided to bring my son with me to the Book Expo in Los Angeles. I knew that I had a pass to get in, but I was told that I would need to purchase a pass for Z. Turns out it would cost me $230. When we arrived at the conference center, I decided that I would find a friendly face behind the exhibitors registration desk and see what I could do. I asked... Continue Reading