When was the last time you read a press release? Let's face it. The majority of press releases issued by companies are totally boring and uninteresting. Why is that? Certainly Company X is excited about their new product and they can't wait to tell the world about it. But why should a blogger or media outlet care about Company X's new product or service? Unless your company's name is Apple, odds are you will have... Continue Reading

Lots of people set out to make money online by selling a product whose audience they don't fully understand. They might make some logical conclusions based on a set of facts and decide that a given product has the potential to make a lot of money. But do they really put themselves in their customers' shoes? Not only do you need to know your niche inside and out, you also need to understand your competition... Continue Reading

Ask a lot of marketing "experts" what social media marketing is all about and they'll look at you as though you've just fallen off Mars. Continue Reading

(Written by guest contributor Chris Harper) I just can't make a video. I don't have a nice camera or any equipment and I certainly can't afford any of that high-end editing software. I'm just too busy and there's not really any time. Besides, I wouldn't know where to begin even if I had the equipment or the time. Continue Reading

In this weekly update, you might find me trending a bit towards pop culture. There's just so much to talk about. The title of the entry sandwiches a very serious issue in between two entertaining, yet ultimately meaningless television programs for a reason. That's because the health care discussion (if you can call it that) that has taken place in the United States the past year has been largely void of substance. Instead, the current... Continue Reading

Life must be hard for television executives. To decide how much to charge advertisers and whether they should commission another season of a show, they have to know the size of their audience. The only method they have to do that is by using a survey. The Nielsen ratings track what television viewers watch and then, based on demographics, make certain claims about what everyone else was watching at the same time. Those figures could... Continue Reading

I'm a big fan of Amazon.com. I spend far too much money there but they also give me a fair bit of money too through book sales and affiliate links. I think they've done a fantastic job of selling products online and helping website publishers earn from their content. They might be the Walmart of Internet retailing, but they're definitely not the Apple of whiz-bang gadgetry. Their new Kindle book-reading machine is a great idea... Continue Reading

I recently received an email from a reader. May I share it with you? "Joel, I appreciate your newsletters and great tips. Out of all the so-called gurus, I feel like you deliver more real value in your email than anyone else. But I am feeling very confused about all the different ways you discuss to make money. You tell us about a new software tool that is the supposed answer to our problems, but... Continue Reading

My friend Dr.Mani is a heart surgeon who innovatively uses online marketing to help kids born with heart defects. On Saturday Sep.9th, in a very special event called the Heart Kids Blogathon, he is blogging non-stop for 24 hours to raise funds for the 'heart kids'. The fundraiser is off with a bang, with over $3,700 donated already. Every $2,500 raised means an additional operation can be funded - so please try and help, in... Continue Reading

Here are some quick answers to questions that have been recently submitted at AskJoelComm.com. I read in your book "The Adsense Code" about taking ebooks and making them as free content website(s) and adding Adsense to the pages. I have several books I have authored over the years. Should each book (topic) be its own website or is a one "master" website with pages or directory by topic okay? This is a great way to... Continue Reading

I love to play games with my family. Board games, card games, party games. We like them all. Sure, sometimes we have a hard time agreeing on what to play. But once we get going we usually have a fun time. We are always on the lookout for new games to play. And with so many choices, how do you know which games will give the biggest bang for the buck? Continue Reading

I am currently in Los Angeles attending Armand Morin's Big Seminar, an Internet marketing conference unlike any I have previously attended. This is Armand's sixth conference of this nature (he does them bi-annually) and you can tell that he really loves what he does. There are over 400 people here and the atmosphere is absolutely electric. It is a top-notch, classy operation. From the hotel to the speakers to the food and everything in between... Continue Reading

When I first heard that Tim Burton was doing a version of Charlie and the Chocolate Factory, I thought "Oh no. He's going to butcher it." Don't get me wrong. For the most part, I like Tim Burton's work. Yes, he is bizarre, and probably somewhat twisted. But I like his creative flair. I enjoy his unusual characters and camera angles. But I also have read Charlie and the Chocolate Factory and thoroughly enjoyed Willy... Continue Reading

The biggest earthquake to hit planet earth in 40 years hit Southeast Asia with a vengeance today, triggering tidal waves and tsunamis that have killed thousands of people. JAKARTA, Indonesia - The world's most powerful earthquake in 40 years triggered massive tidal waves that slammed into villages and seaside resorts across southern and southeast Asia on Sunday, killing more than 7,200 people in six countries. Tourists, fishermen, homes and cars were swept away by walls... Continue Reading