(Written by guest contributor Joseph A. Michelli, Ph.D) I love buying things online! What I am not fond of is the service, or should I say the lack of service, I often receive after the sale. The great speaker and human development expert Earl Nightingale once noted, "Our rewards will always be in exact proportion to our service." However, with the world markets injured by those who focused more on profiting themselves than serving the... Continue Reading

When I was researching "Click Here to Order," there was a story I kept coming across time and time again. Marketers would tell me how they were down to their last penny, ready to throw in the towel, on their way to looking for a day job... when something happened. For copywriter Michael Fortin, who had already declared bankruptcy by the age of 21, it was the discovery of the power of a well-written sales... Continue Reading

Whenever I do teleseminars and publicly speak, I tell people that we are entering a new age of the Internet. Internet v1.0 was the beginning of the web. Money was tossed about like confetti as venture capitalist waved millions of Benjamins at anything with a dotcom for a suffix. Then the bubble burst. Enter Internet v2.0. Continue Reading