How many times have you shopped at a store or eaten at a restaurant and been invited to take a customer service survey. Usually these survey opportunities are presented by the clerk or waiter who points out a web site at the bottom of your receipt. I have never paid attention to these in the past and often find them to be a nuisance. Sure, Target claims to give away $5000 gift cards. But who... Continue Reading

I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

"To everything there is a season and a time to every purpose under heaven." - Ecclesiastes 3:1 Nothing lasts forever. Change is inevitable. Over the past fifteen or so years I have created dozens of websites, products, services and applications that run the gamut of new media. Content sites, information products, member sites, web-based software, iPhone applications, mobile marketing platforms, entertainment sites and more. During that time I have had some tremendous successes and some... Continue Reading

I receive a lot of feedback from people who have read my books and used my information products. Much of that feedback is positive. There's nothing better than reading an email from someone who's doubled their AdSense income after reading my book or picked up more clients after using Twitter. It lets me feel like I'm really making a difference. Continue Reading

I'm pretty happy with the revenues the ad units on my websites generate every month. I'd be a lot happier though with the revenues that Richard Rosenblatt's websites receive every month. Continue Reading

Failure. The word is laced with negative connotations. That's why I think failure gets a bum rap. Failing at something is not necessarily a bad thing. It just means you are trying. And it means you have found a way to not succeed. Thomas Edison went through thousands of experiments before his first lightbulb was illuminated. Ben Franklin is quoted as stating, "I didn't fail the test, I just found one hundred ways to do... Continue Reading

Recently I went to one of my favorite restaurants for a quick lunch. I called in an order of Chicken Tortilla soup to-go and went to pick it up. While I was there I observed that the restaurant was not busy. It SHOULD have been busy, being lunchtime. But it wasn't. It was then I asked to see if the owner was there. I wanted to speak with him for his benefit. He came out... Continue Reading

I've finally seen the new Twitter. And I like it. Continue Reading

How do you feel about celebrities? Are you in awe when you meet someone that is well-known? Do you get nervous when speaking with them? Do you attribute value to people based on their status? How do you treat those that appear to have achieved the level of status, wealth, fame or power that you may aspire to? Continue Reading

The following email was sent to me by one of the creators of The Internet Marketing World Cup. I told them I would consider updating my previous blog entry based on what he shared with me. After further consideration, I thought I would just let IMWC's point-of-view speak for itself. With that said, here is the entire email sent to me. It is thoughtful and I admire the IMWC team for proactively contacting me and... Continue Reading

I started the day lacing up my running shoes, taking a breath of fresh colorado air, and setting my sights on a new chapter. Today is Day #1 of Project Fit! As I blogged last week, I need to lose approximately forty pounds. On top of that, I would like to become physically fit. And I want to do it without going to extremes. No punitive diets. No beating my body into submission. We've all... Continue Reading

When the potential of Google AdSense became clear, it was a seminal moment. It was a revolution in entrepreneurial opportunity. You didn't need to be a programmer, a computer whiz or a venture capitalist to make money out of the Internet. All you needed to do was identify one thing that you knew a lot about, write about it, surround your content with ads and if you could bring in the traffic, you had a... Continue Reading

Apple has finally given the final word on their app store guidelines. Well, not final. They can still do whatever they want to do. But for many in the iOS development realm, it's nice to receive some clarification on what they are looking for, as well as to understand why there are so many hiccups in the approval process. As part of their public statement, Apple was quoted as saying "We have over 250,000 apps... Continue Reading

So you've got your website up and running, complete with some key products and ads and maybe even a sales page. So now what, you just sit back and wait for the sales to roll in, right? Well, in your rush to get online, you may have overlooked the importance of a key task that just might be the single most vital thing you do as a marketer: split testing. This, in a nutshell, is... Continue Reading