Lots of people set out to make money online by selling a product whose audience they don't fully understand. They might make some logical conclusions based on a set of facts and decide that a given product has the potential to make a lot of money. But do they really put themselves in their customers' shoes? Not only do you need to know your niche inside and out, you also need to understand your competition... Continue Reading

Have you been putting off starting your online business because you can't decide what kind of business to start? If deciding on which direction to take with your online business feels like trying to map the desert, you need to list out some of the more obvious possibilities and then pick one. It's time to get moving. One of the first steps to getting going is to take some time to outline a rough business... Continue Reading

(Written by guest contributor Fletcher Groeneman) It can be said that consumers are persuaded to purchase by their perception of the product and not by the actual product itself. What promotes the idea that every need can be satisfied with the goods or services from a given company? Effective and creative advertising is a skill that every corporation desires yet few succeed in mastering. What makes some ads so successful and others just pathetic? A... Continue Reading

Perhaps it is the way creatives are wired or the difficulties of collaborative projects, but too often creatives have a file management system that is.....well, "creative." Organization is often not one of our strengths. Yet keeping advertisements, stock photography, designs, proofs, versions, illustrations, and production files organized will maximize your efficiency and your ability to collaborate with all the members of your team. Continue Reading

(Written by guest contributor Fletcher Groeneman) Brainstorming is commonly considered a waste of time but can yield some of the most powerful and creative ideas for your project. And it can be fun! Continue Reading

The people behind Twitter were incredibly lucky. They weren't lucky because they had a great idea. They weren't even lucky that no one else had thought of their idea before them. They were lucky that the system took just two weeks to build. My staff and I get together for regular brainstorming sessions. We toss out ideas left, right and center. By the time we walk out of that room, we've got a white board... Continue Reading

I was on the phone with Armand Morin last night, and I've been thinking about something he said ever since. We talked about the great ebooks that are out there... We talked about some of the cool software tools that are now available... And of course, we talked about AdSense. But here's what he said that stuck with me. Continue Reading

On the road again... Just can't wait to be on the road again... ... that is as long as I am either on vacation with my family or traveling to a seminar! And that's what I am doing tomorrow... heading to Philadelphia for Ken McArthur's JV Alert Live seminar, where I will be joining other speakers and attendees for three days of intense learning, brainstorming and networking. I absolutely love going to seminars. Want to... Continue Reading

Ever since I attended Armand Morin's Big Seminar in Los Angeles last November, I have been telling others about the incredible experience and value of this bi-annual Internet marketing event. I can say with no reservations that Big Seminar CHANGED MY LIFE! The conference opened my mind to new possibilities and revenue streams that I had under my nose all along. And the networking opportunities... the people I met... were the most valuable part of... Continue Reading

Part V? What happened to I-IV? Click here to read from the beginning By the way, the Consumer Electronics Show and the E3 are total schmooze-fests. I have a blast every time I go to one of these trade shows. You get to see stuff that the general public won't see for some time. My favorite part is the free stuff handed out by exhibitors. I have gathered so many tchotkes and otherwise interesting items... Continue Reading