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Part of project planning is knowing when to hold 'em and when to fold 'em, as a wise man once said. No matter how exciting or cool you might think a project is, some of them just don't become as profitable as you would like. It's important to set some boundaries and budget limits at the outset, so that you don't keep pouring money and effort into something that isn't going to go anywhere. Here... Continue Reading

It's easy to become married to the work of building your online business, and in one sense, this is as it should be. Building anything from the ground up takes work and dedication, especially if like many fledgling entrepreneurs you are trying to budget your money wisely and do many things yourself. But the impulse can become detrimental. Many times you are so busy working in the trenches that you can't see or don't have... Continue Reading

I'm a big fan of guerrilla marketing. I think that marketers should be using all of the most effective channels available to them to put their products and services in front of leads. Continue Reading

If you're experiencing a bit of sticker shock when it comes to your software needs, don't fret. Even if you are just getting started, you don't have to drop loads of cash on software right off the bat. Continue Reading

(Written by guest contributor Tim Golen) There was once a man who built his house on sand and one who built his house on a rock. The winds came, the rain fell, and the streams rose. Once the storm was over, the house that was built upon the rock was left standing and the one that was built on sand was washed away. Continue Reading

Allow me to introduce you to my biggest fan. Sheila Simkin is a grandmother many times over. She is an avid world traveler who has been on every continent. She read my book, The AdSense Code, a number of years ago. As a result, she got bit by the blogging bug. Now her site, TravelsWithSheila.com, receives thousands of visits each month. Sheila is passionate about sharing her travel experiences with others, and encouraging them to... Continue Reading

(Written by guest contributor Chris Harper) When I was about nine years old, my parents won a drawing for a $1000 shopping spree at a local store in my hometown and decided to use the money to buy a camcorder. As I recall, there were only about six to choose from, and they all recorded onto VHS tapes. The only differences to consider were brand, size (though none were small), and ease of use. Needless... Continue Reading

(Written by guest contributor Brian Means) Attending conferences is a great thing to do for your business. However, it's easy to get in the bad habit of over-commitment, attending too many conferences when you don't even have a solid game plan for attending one. Too many people do not have a clear end in mind when attending conferences. You need to create a strategy for your conference season. Continue Reading

With all the distractions of modern life, it can seem as though there just aren't enough hours in the day to get everything done that you want to do. In reality, you just need to use your time better and learn how to work more effectively. The old adage that time is money is true only up to a point. The truth is that you can always find ways to get back money that you've... Continue Reading

(Written by guest contributor Chris Harper) Let's face it: it's not hard to find flaws in a lot of online videos. I'm not above reproach myself. I often look back on my work and question my tactics or execution. As online video producers, we generally don't have the same budget or tools at our disposal that feature-length filmmakers do. Having said that, there are some things that you just can't do if you want people... Continue Reading

Every successful company I've ever seen has had two things in common. They've all had great products. No advertising budget, whatever its size, can compete with experience and word-of-mouth. When a company creates garbage, people talk. They don't buy. Companies that don't create great products soon find that they're not selling. Continue Reading

(Written by guest contributor Loral Langemeier) When most people think about the state of the current economy, their first thought is almost never "What a great time to start a business!" But the truth is the timing couldn't be better. Financial freedom is attainable in any economic climate. You just need to know how to fit in and find your angle. Continue Reading

(Written by guest contributor Andrew Albritton) Last week we talked about getting your Google AdWords account set up and the overall importance of SEM. This week we'll focus on optimization. Continue Reading