(Written by guest contributor Tanner Bennett) Printing used to be the cool kid in school. Then one day a new kid showed up. He brought with him Facebook, Twitter, blogs and lots of other new tools for communication. Print was suddenly so last week. Continue Reading

It's been terribly dry in Northern Colorado. I can't remember the last time we had a substantial rain. Last week, the big news was the fire in Boulder County that claimed over 600 acres of land and at least 92 homes (nine of them belonging to firefighters.) Fortunately, no one was injured. As we were leaving church Sunday morning, it was impossible to miss smoke rising due west of our town, Loveland. It did not... Continue Reading

(Written by guest contributor Tim Golen) In my line of work, I get asked a lot about what the difference is between mobile application development and mobile web development. Instead of just responding to a bunch of emails, I thought it best to write an article about it. Continue Reading

(Written by guest contributor Chris Harper) Last week we talked about some steps you should take before buying a video camera. This week let's take a look at a few of the bigger choices you will face as you make your decision. Continue Reading

I've been online since 1995. That feels like a ridiculously long time. I can remember when programs were written in Basic and games came on floppy disks that held less information than the memory card I now put in my camera. Continue Reading

(Written by guest contributor Chris Harper) When I was about nine years old, my parents won a drawing for a $1000 shopping spree at a local store in my hometown and decided to use the money to buy a camcorder. As I recall, there were only about six to choose from, and they all recorded onto VHS tapes. The only differences to consider were brand, size (though none were small), and ease of use. Needless... Continue Reading

(Written by guest contributor Fletcher Groeneman) It can be said that consumers are persuaded to purchase by their perception of the product and not by the actual product itself. What promotes the idea that every need can be satisfied with the goods or services from a given company? Effective and creative advertising is a skill that every corporation desires yet few succeed in mastering. What makes some ads so successful and others just pathetic? A... Continue Reading

(Written by guest contributor Chris Harper) Let's face it: it's not hard to find flaws in a lot of online videos. I'm not above reproach myself. I often look back on my work and question my tactics or execution. As online video producers, we generally don't have the same budget or tools at our disposal that feature-length filmmakers do. Having said that, there are some things that you just can't do if you want people... Continue Reading

(Written by guest contributor Chris Harper) Have you ever seen a television commercial that just drives you nuts because of the spokesperson they use? I can think of at least two regional companies here in Colorado that fall into that category for me. In both cases, the "actor" has a close tie to the company being advertised. For one it's the owner, and for the other one it's the owner's kid that serves as their... Continue Reading

A lot of people were surprised at the success of iFart Mobile. Apple had brought out this incredible device - a phone that was a computer and a camera and could do just about anything except make coffee and add the sugar. Continue Reading

Traffic and conversions are the bread and butter of our industry, but if you aren't willing to spend at least a few hours each week generating traffic, your bread is going to be really dry. Continue Reading

I said I wasn't going to do it. But I did it. I purchased an iPad. I did buy a first-generation iPhone, even paying $599 for it. But I fully intended to wait to get an iPad. and then I saw an article in PC World. Continue Reading

(Written by guest contributor Chris Harper) I'm going to be exploring the different kinds of video typically used in product launches. Obviously, you can add more along the way, but from my experience, these three are going to be key to your launch's success. In this article, I'll look at the elements of a compelling teaser video. Continue Reading

(Written by guest contributor Chris Harper) I just can't make a video. I don't have a nice camera or any equipment and I certainly can't afford any of that high-end editing software. I'm just too busy and there's not really any time. Besides, I wouldn't know where to begin even if I had the equipment or the time. Continue Reading