(Written by guest contributor Fletcher Groeneman) This article is a continuation of our series on branding. (Read Part 1 and Part 2.) By now you have drawn up a list that effectively describes exactly what you want your product to accomplish. You have swallowed your pride and presented your loved ones with this list and allowed them to refine and tweak your dreams. Finally, you have compared this list with products already on the market... Continue Reading

It was a pretty exciting day yesterday. The UPS man dropped four boxes at my front door. I instantly knew what they were. Carrying the boxes insides, I quickly found scissors and gently cut the tape that sealed the cardboard boxes. It was just as I had expected. Books. Dozens of copeis of the same book. My book. It had finally arrived... Continue Reading

I offended Vern Troyer, the actor who played the role of "Mini Me" in the Austin Powers movies. Why would I do such a thing? I didn't mean, to, but it happened anyhow... If you've been following my blog, you would know that I've been in D.C. attending Yanik Silver's Underground Seminar. Yanik was very clever in putting the seminar together. He gave the entire thing an "Austin Powers" secret agent feel, which each attendee... Continue Reading

In 1996, Eidos Interactive came out of nowhere with a game that has become one of my all-time Top 10 computer games. (Maybe I'll do a top 10 series if I ever finish my 15 Best Movies of All Time) Continue Reading