If text is your message, then your use of text is your tone. Typography is the art and technique of arranging type, type design, and modifying type glyphs. In fact, the aesthetic you create through the use of typography often goes further in creating an atmosphere of professionalism, credibility, and organization than the content of the text itself. This article and next week's will be focused on helping you achieve better results in your designs... Continue Reading

How did Facebook ever get to be so big? Honestly, the site is chock full 'o so much garbage that it has become the new MySpace. But beyond all the stupid vampire and zombie games, there is a solid social media site that can be useful for businesses. For over a year, I have peaked at my 5000 friend limit. However, people close their accounts or unfriend me from time to time. So I've always... Continue Reading

Branding is more than just getting your logo right and coming up with a catchy slogan for your company. While these things are obviously very important, branding can also include things like the outward appearance of you or your employees, and how you comport yourself in all the various details of business dealings. The following story is something that actually happened to me, and proves the saying that truth is stranger than fiction. In retrospect... Continue Reading

While not a fan of the Catholic Church, this news regarding Mel Gibson's The Passion is interesting. This just in from the Drudge Report. VATICAN THUMBS UP ON MEL GIBSON'S CHRIST MOVIE An influential Vatican cardinal is about to endorse Mel Gibson's PASSION, the DRUDGE REPORT has learned. The controversial Mel Gibson-directed drama about the last 12 hours of the life of Jesus Christ will be praised -- unconditionally -- by Cardinal Dario Castrillon Hoyos... Continue Reading