I remember the first time I encountered an "easy button" at Staples. Push the big red button with the word "easy" printed on it and the family "That was easy" voice was played. I loved it and had to have one. A couple years ago I came up with an idea for another button which I thought would have great appeal to business people around the world. A green button with a dollar sign on... Continue Reading

How many times have you shopped at a store or eaten at a restaurant and been invited to take a customer service survey. Usually these survey opportunities are presented by the clerk or waiter who points out a web site at the bottom of your receipt. I have never paid attention to these in the past and often find them to be a nuisance. Sure, Target claims to give away $5000 gift cards. But who... Continue Reading

I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

Despite what the doomsayers would have you believe, there is plenty of opportunity to conduct business online. However, there is a big difference between trying to make money online and running a business online. The make money online pitch has unfortunately become synonymous with "get rich quick." The mentality is that you simply create a product and make money selling it. That's NOT building a business. That's trying to make a few bucks. Maybe it... Continue Reading

Online marketing provides a couple of very important advantages for entrepreneurs. Continue Reading

Want an easy way to make a million dollars? Continue Reading

If you've been using AdSense for Search, you'll know that last year, Google shut it down. If you wanted to continue to offer your users a search function -- and earn revenue from ad clicks when those users conducted their searches -- you needed to use Google's Custom Search Engine and attach it to your AdSense account. Continue Reading

First of all, I want to wish all my family, friends and associates in the United States a very Happy Thanksgiving. I'm sure it will be filled with lots of fun, bonding and good food. I may have to put a couple pounds back on today. Now, what's with this Green Friday thing? As you know, the Friday after Thanksgiving is typically known as Black Friday. It's the day that people camp out in line... Continue Reading

(Written by guest contributor Joel Ownby) Accepting payment online for your products and services sounds like a pretty simple endeavor, and at a low level it is. Understanding what is happening behind the scenes is an entirely different proposition. Understanding the nuts and bolts of payment processing will grant you the ability to provide better customer service, generate more accurate cash flow and projection data, help you to better understand technical issues involving payment processing... Continue Reading

Recently I went to one of my favorite restaurants for a quick lunch. I called in an order of Chicken Tortilla soup to-go and went to pick it up. While I was there I observed that the restaurant was not busy. It SHOULD have been busy, being lunchtime. But it wasn't. It was then I asked to see if the owner was there. I wanted to speak with him for his benefit. He came out... Continue Reading

No firm has done more to enable the monetization of the Internet than Google. Its AdSense system has gone through a lot of changes since it launched in 2003, but it's still the backbone of my online business, the channel around which much of my content is built. Continue Reading

You've probably seen the .li tweets that have been flying around Twitter lately. And if you're like me, you're probably finding them irritating already. Continue Reading

The following email was sent to me by one of the creators of The Internet Marketing World Cup. I told them I would consider updating my previous blog entry based on what he shared with me. After further consideration, I thought I would just let IMWC's point-of-view speak for itself. With that said, here is the entire email sent to me. It is thoughtful and I admire the IMWC team for proactively contacting me and... Continue Reading

I've put a lot of hours into World of Warcraft. Maybe some would say that I've put too many hours into World of Warcraft. But I enjoyed that time, so those people are wrong. Continue Reading