I remember when Guerrilla Marketing came out. I was so excited. Here were a bunch of different methods to run powerful marketing campaigns without spending a dime. It was revolutionary. At last, the average Joe could build a business even with a marketing budget no deeper than his pant pockets. The philosophy laid out in that book still holds good. It is still possible to sell products without buying a 30-second spot during the Superbowl. Continue Reading

Before we left Oklahoma, we used to eat at Moe's, a tex-mex fast food joint. It was pretty good. I especially liked the way they trained their staff to yell out "Welcome to Moe's!' every time someone walked in the front door. It made for a friendly environment where they recognized every customer on every visit. As a sidebar, Moe's only played music featuring dead musicians in their restaurant. Interesting... But when we moved to... Continue Reading

Alright, we are now headlong into the holiday season, and I wonder... Would it be ok with you if I follow a rabbit trail today? I just want to get something off my chest. It may just end up being instructive, but right now I just need to... um... well... er... rant? Yes, that's it. I need to rant. So, if you aren't interested in my little hissy fit, go ahead and delete this email... Continue Reading

Everyone has their pet peeves, present company included. Being Saturday, I had to go to the store for a couple different things. I needed to pick up a framed poster at Hobby Lobby and I took my son to Best Buy so he could spend a gift card. At Hobby Lobby, I approached the checkout lanes and found there was only one girl handling all the customers. I took my spot in line behind the... Continue Reading

This is hilarious. Wal-mart cashiers are not necessarily the nuclear physicists of the world (and neither am I), but Alice Regina Pike of Georgia apparantly believes they are dumber than a box of rocks. The 35-year-old woman tried to pass a $1 million bill at one of Walmart's superstores. The Covington Police Department reports that Pike was attempting to pay for $1671.55 in merchandise with a $1,000,000 bill. The Wal-Mart clerk called over her manager... Continue Reading