Over the past couple years, information marketers have come under greater scrutiny by the United States Federal Trade Commission. The FTC has taken several companies and individuals to task for deceptive Internet marketing practices. As the largest seller of information products online, Clickbank.com is now issuing clearer guidelines for the types of products and/or marketing practices that will be more closely scrutinized going forward. In other words, they are going to be working harder to... Continue Reading

The first time I heard the term white paper, I have to admit I wasn't thinking it was a powerful marketing tool. Instead I was thinking of the boring, snooze-worthy reports I had to read in my college Geology course. Only after I had heard the term a few more times with increasing frequency did I finally bother finding out what the buzz was all about. Turns out, white papers aren't just bare bones... Continue Reading

The DaVinci Code by Dan Brown is absolutely everywhere. It's been on best-seller lists for ages. It's on the front racks at all the bookstores. Many people are buying into this work of fiction as though it were truth. Some in the Christian community are having a good time pointing out that it is indeed nothing more than fiction. The book has spawned a catalogue of additional works discussing the original. And Ron Howard is... Continue Reading

The post-election banter continues, as the blue states bemoan the fact that the "hicks and hayseeds" in the red states have held them hostage by re-electing George W. Bush to the Presidency. Some on the fringe left have created a new map of North America divided in to two areas, with the west coast states, the Great Lakes states and New England lumped together with Canada (the United States of Canada) and the rest of... Continue Reading