When people dream about ditching the J.O.B. and working for themselves, they tend to focus on the good things. They see themselves taking time off whenever they want. They imagine themselves commuting from the main bedroom to the spare bedroom. They love the fact that their future is in their own hands. Continue Reading

iPhone apps are all the rage right now, but having a great idea and developing a successful iPhone application are completely different things altogether. The mobile application development process is quite a bit different from a normal software development process and many of these differing factors must be considered as early as the conceptual phases of development. The objective of this article is to provide the reader a process for taking an application from... Continue Reading

Twitter is simple stuff. It's powerful stuff, but it's not complicated. Just tell people what you're doing or thinking, keep them informed and a part of your life and your business, be you, and you should find that you're building both a following and a community. Continue Reading

Whenever I attend a conference I always try to listen to as many of the other speakers' talks as possible. I can't think of a single talk that hasn't taught me something. But some of the most powerful and valuable information that I've learned at conferences didn't come while sitting in front of a professional marketer. It came while sitting in the café afterwards and chatting with my students. Continue Reading

Online publishing has all sorts of advantages. You become your own boss, you have your own schedule, you get paid to produce content and bring in users. It's all great fun... and you can do it without leaving your house or having to cope with office politics. It's those last benefits that can look so appealing and be a little dangerous too. Social networking sites have made it so easy to chat with other people... Continue Reading