How do you get people to want what you're selling? Sure you have a quality product or service, but most of the time people buy things for other, more intangible reasons. If a certain company is all class and professionalism, then people might buy because they want to appear classy and professional themselves. This, in a nutshell, is branding. It is cultivating consistency in the message you put out to the world about who you... Continue Reading

"Ready for some $13 pancakes?", I asked M as we made our way to the hotel lobby. Continue Reading

I am currently in Los Angeles attending Armand Morin's Big Seminar, an Internet marketing conference unlike any I have previously attended. This is Armand's sixth conference of this nature (he does them bi-annually) and you can tell that he really loves what he does. There are over 400 people here and the atmosphere is absolutely electric. It is a top-notch, classy operation. From the hotel to the speakers to the food and everything in between... Continue Reading

We left Jacksonville, MO around 11 am and set course for Beardstown, IL, made famous by the Beardstown Ladies Investment Club. Our visit had nothing to do with investing. We visited friends, Carla and Rick Simmert. Carla is a blessing as she is the person God had in place to take over Mary's web site, SafeHaven, when Mary no longer had the time to give it the attention it needed. We spent a couple hours... Continue Reading