So you've got your website up and running, complete with some key products and ads and maybe even a sales page. So now what, you just sit back and wait for the sales to roll in, right? Well, in your rush to get online, you may have overlooked the importance of a key task that just might be the single most vital thing you do as a marketer: split testing. This, in a nutshell, is... Continue Reading

(Written by guest contributor Kevin E. Houchin Esq.) Last week we talked about the importance of understanding the various aspects of business formation and patents. This week we cover copyrights and trademarks. Continue Reading

There are certain aspects of web design that you should make absolutely sure you are getting right. Here is a short list of the most important ones: Continue Reading

(Written by guest contributor Chris Harper) If you have spent time on YouTube, then you've probably seen at least one user's YouTube channel. And if you've seen more than a few, then you may have noticed that the design and attractiveness of those channels varies widely from user to user. Some of them are highly attractive with custom imagery, while others make your eyes hurt to look at them. If you have a YouTube account... Continue Reading

(Written by guest contributor Fletcher Groeneman) It can be said that consumers are persuaded to purchase by their perception of the product and not by the actual product itself. What promotes the idea that every need can be satisfied with the goods or services from a given company? Effective and creative advertising is a skill that every corporation desires yet few succeed in mastering. What makes some ads so successful and others just pathetic? A... Continue Reading

(Written by guest contributor Christopher Guerriero) Everything I Needed to Know to Make Over $200,000/Month in Online Memberships I Learned Cleaning Toilets in the Health Club Business Continue Reading

(Written by guest contributor Chris Harper) Live video broadcasts using Ustream and podcasts each have their pros and cons. I've had some experience with both, and I want to share with you what I see as the plusses and minuses of each. In the end, you can decide which method might be best suited for your needs. Continue Reading

A 2006 study found that viewers made subconscious decisions about the quality and credibility of web pages in just 1/20th of a second. In this blink of an eye, viewers did not have enough time to read text or even recognize photos, but instead were reacting only to the site's layout. Even when the participants had more time to look at the site, the research found that they only attempted to reinforce this initial conclusion. Continue Reading

Okay, so you have your forum up and running. You even have a topic or two in your forum, but how does it look? In this tutorial, I am going to walk you through the process of installing a theme. It should be pointed out that phpBB hasn't decided if these style effects are called themes or styles. It seems that when looking for one to download, you want a style, but once it is... Continue Reading

Okay, so you have your forum up and running. You even have a topic or two in your forum, but how does it look? In this tutorial, I am going to walk you through the process of installing a theme. It should be pointed out that phpBB hasn't decided if these style effects are called themes or styles. It seems that when looking for one to download, you want a style, but once it is... Continue Reading

(Written by guest contributor Andrew Krzysiak) Part 1: Purpose & Preparation Do you have a great idea for a website? Can you already picture it in your head? Are you ready to find a designer to build it? Continue Reading

There is nothing that undermines a company's image and recognition faster than the distorted or inconsistent use of an identity. Whether you are part of an established business or launching a new enterprise, defining your company's graphic image now will save you both time and money in the future. Continue Reading

Let me get right to the point. The reason our economy is in the tank today is that too many people are focused on creating money instead of creating real products and services. To correct this problem, we need to get back to the basics of creating products and services that people need or want, and let the money come as a result. That's the business of creativity, and it's going to be the... Continue Reading

In the age of broadband Internet speeds, it is often easy to let optimization get shoved to the back burner. But the fact is that a large portion of people surfing the Internet are still using dial-up. More and more people are also browsing the Web on mobile networks, which should be taken into account. If you can speed up the load times of your website, you'll have much happier guests, and they will be... Continue Reading