(Written by guest contributor Tim Golen) This article is for three primary audiences. It's for the business owner who does his own programming and development. It's for the business owner who has hired or contracted a developer to work for him. It's for the developer doing the work. I will be discussing the single piece of software that can increase your efficiency more than any other investment. Yes, it is an investment in your business... Continue Reading

If you look around at successful online businesses, you will see many things that they all have in common. Maybe they have a good design, have a well-written blog, convincing sales pages, or some combination of these and other characteristics. But many successful sites an businesses share another characteristic: they know and take advantage of the power of a unique business idea. Because let's face it, you can have all the other pieces in place... Continue Reading

So you've got your website up and running, complete with some key products and ads and maybe even a sales page. So now what, you just sit back and wait for the sales to roll in, right? Well, in your rush to get online, you may have overlooked the importance of a key task that just might be the single most vital thing you do as a marketer: split testing. This, in a nutshell, is... Continue Reading

(Written by guest contributor Tim Golen) A few months ago I got a new laptop. It had nothing but Windows 7 installed on it. The first thing you always have to do with a new computer is to install all the software that you need to be productive. An office suite is one of the key pieces of software that just about any business person needs. The ability to create word documents, presentations, access email... Continue Reading

(Written by guest contributor Jared Newgent) What is virtualization? Virtualization is the use of computer resources to accomplish multiple tasks simultaneously. The term virtualization may refer to platform, OS to desktop, or resource virtualization. Continue Reading

What is a premium WordPress theme? It is a ready-made-template designed to make the task of building a website easier. After all, it can cost a lot of money to have custom layout and design. Premium WordPress themes come in a number of styles. For example, some of them have fancy graphic sliders. The only problem with these is that you must continually come up with new graphics to accompany each article. Some themes are... Continue Reading

(Written by guest contributor Tim Golen) It's no secret that technology changes faster than most people are comfortable with. In an adoption of Moore's Law, Gerry Butters (former head of Lucent's Optical Networking Group) claims that the amount of data coming out of an optic fiber is doubling every nine months. Since the Internet is held together with these fiber "tubes," it means that new people and resources are coming online at an alarming rate... Continue Reading

(Written by guest contributor Andrew Albritton) Last week we talked about getting your Google AdWords account set up and the overall importance of SEM. This week we'll focus on optimization. Continue Reading

If I had a nickel for every person that wanted to build their own website, well, I'd have a LOT of nickels! The problem is that most people get stuck at the "building a website" part. They pay massive fees to have custom sites created. The spend a lot of money on incredibly complicated software. And they end up more frustrated than ever. That's why I have been hard at work on a solution that... Continue Reading

This just hot off the presses.... The makers of iFart Mobile, one of the most popular iphone applications of all time have announced a major technological breakthrough in the iPhone platform. iFart's developers created an olfactic framework which works inside Apple's SDK and enables them to release digital scents via the iPhone speaker. When the scent function (codename: uSmell) is activated in the iFart app, a signal is sent to iFart's servers or what they... Continue Reading

(Written by guest contributor Andrew Krzysiak) If you're like me and the vast majority of users, you have established your web presence through a combination of sites like Twitter, Facebook, YouTube, LinkedIn, Coroflot. I love these sites because they allow me to interact with my family, friends, coworkers, and other professionals in a way that simply isn't possible on my own website. This realization leaves me wondering, "Why do I need a personal website, and... Continue Reading

If you are a small to medium-sized business that can deliver a physical product at a reduced (or matched) cost locally, then you must consider implementing a serious local search campaign. I would urge you to take a serious look at any funds in your marketing plan allocated to radio, television, or any other form of non-direct response marketing and consider using at least some of those funds for a well-planned local search effort. Continue Reading

In my book, Twitter Power, I describe a number of different kinds of tweets that twitterers are posting on the site. I talk about news tweets and customer service tweets, random thoughts and feedback, and a whole lot more besides. I explain how businesses are using them, why they work and how to make them work for you. You don't have to use all -- or any -- of those tweet models if you don't... Continue Reading

When I started work on Twitter Power at the end of September 2008, I had about 5,000 followers. That was a pretty good amount back then: it was only a year ago that Twitter's blog was reporting that anyone with more than 80 followers was among the site's top ten percent of users. Boy, have things changed! Continue Reading