I don't have to tell you how important video is your to sales process. It's a well-established fact that video is one of the best ways to build relationship, enhance your brand, increase conversions and make more sales. I've been using video for a number of years and it has been a very effective tool to accomplish all of the above. From time to time, we have video talent scheduled to film various spots for... Continue Reading

Whenever we start work on a new product at InfoMedia, the beginning is always a moment of inspiration. Continue Reading

Providing your audience, customers, and potential customers with free, valuable information is a cornerstone of running an online business. If you give enough stuff away for free, and make sure that that stuff is high-quality and indicative of your high standards, then enough people are going to want to pay you to get to the rest of what you know that you will be able to make a nice living from your online income. One... Continue Reading

It's Monday morning and I am thinking about what I should write about today. As I ponder the things happening in my life, I consider my options. The new Twitter is coming. But I haven't seen it on my account yet, so that will have to wait. I'm a week into Project Fit, but I'm feeling kind of under the weather today. I've been invited to speak in Asia. It's exciting, but I don't think... Continue Reading

(Written by guest contributor Tanner Bennett) Printing used to be the cool kid in school. Then one day a new kid showed up. He brought with him Facebook, Twitter, blogs and lots of other new tools for communication. Print was suddenly so last week. Continue Reading

Is "change" coming to Wells Fargo Bank? I'm in Henderson, Nevada at Green Valley Ranch preparing to speech at James Malinchak's Millionaire Success Secrets event. The topic for my talk is "How to Get Google to Send You Money", which is about making money with AdSense. As part of my AdSense presentation, I use $50 - $75 in pennies to illustrate how little clicks add up to real money. So every time I visit a... Continue Reading

(Written by guest contributor Joel Ownby) In the early days of the Internet, commercialism had not made its entrance and no one was thinking about tracking traffic, much less analyzing it. Nearly a decade later, we had progressed to tracking visitors in the form of "hits," which did not tell you effectively even how many individual people actually visited your site. Now after nearly another decade, we find ourselves in a virtual analytical paradise comprised... Continue Reading

(Written by guest contributor Fletcher Groeneman) This article is a continuation of our series on branding. (Read Part 1 and Part 2.) By now you have drawn up a list that effectively describes exactly what you want your product to accomplish. You have swallowed your pride and presented your loved ones with this list and allowed them to refine and tweak your dreams. Finally, you have compared this list with products already on the market... Continue Reading

(Written by guest contributor Chris Harper) Have you ever seen a television commercial that just drives you nuts because of the spokesperson they use? I can think of at least two regional companies here in Colorado that fall into that category for me. In both cases, the "actor" has a close tie to the company being advertised. For one it's the owner, and for the other one it's the owner's kid that serves as their... Continue Reading

(Written by guest contributor Fletcher Groeneman) Last time we discussed the first step in the process of branding, "know yourself." This time I would like to build on that foundation. If you feel you have a solid idea of what you or your product wants to become, it is time to learn how to best present it. While it's true you may have a great product, every product has its weaknesses. The good news is... Continue Reading

(Written by guest contributor Chris Harper) Unless you're some super creative genius who's trying to keep your work pure of outside influence (aka a liar), then you're always on the lookout for some new inspiration. Inspiration is a funny thing. It seems to hide itself in different places, waiting for someone to stumble upon it at just the right time. Oftentimes, it's not even where you'd expect to find it. And other times, it seems... Continue Reading

There is nothing that undermines a company's image and recognition faster than the distorted or inconsistent use of an identity. Whether you are part of an established business or launching a new enterprise, defining your company's graphic image now will save you both time and money in the future. Continue Reading

It's been said that the only difference between men and boys are the price of their toys. I don't know if that's still true, but I do know that I've always been into gadgets. Raised on video games (I remember when Space Invaders and PacMan showed up next to pinball machines), I've always had a thing for electronics. I owned the first cartridge-based video game system that didn't require overlays on your television screen. This... Continue Reading

We've all heard about the death of print media; the death of print and display advertising as we know it. Today's consumers are so savvy that they have become virtually impervious to ads. They can stream their TV without ads, they can listen to satellite radio without ads, and they can spot traditional forms of display ads from a mile away, and subsequently ignore them. Continue Reading