(Written by guest contributor Dan Nickerson) In preparation for writing this article I thought I would look for a great quote about learning from your mistakes. You know what...that was a mistake, because honestly there are a ton of them online. They all boil down to one basic principle: You can learn far more from your mistakes than from your successes. Continue Reading

Recently I went to one of my favorite restaurants for a quick lunch. I called in an order of Chicken Tortilla soup to-go and went to pick it up. While I was there I observed that the restaurant was not busy. It SHOULD have been busy, being lunchtime. But it wasn't. It was then I asked to see if the owner was there. I wanted to speak with him for his benefit. He came out... Continue Reading

I received an email solicitation today to take part in an alleged competition that is due to take place starting in October. It's called (brace yourself...) "The Internet Marketing World Cup" (goooooooooalllll!) It is likely you will be hearing more about this in the future so I thought it would be interesting to dissect it and share some thoughts. Continue Reading

(Written by guest contributor Tim Golen) There was once a man who built his house on sand and one who built his house on a rock. The winds came, the rain fell, and the streams rose. Once the storm was over, the house that was built upon the rock was left standing and the one that was built on sand was washed away. Continue Reading

(Written by guest contributor Andrew Albritton) There are thousands of advertisers looking for good-fit publishers to not just promote but successfully generate leads and sales on a pay-for-performance basis. Unfortunately for the advertisers, they are outnumbered by publishers actively generating considerable commissions. Not unlike The Dating Game, attracting and successfully courting top publishers is not as easy as it sounds. In working with many advertisers on a regular basis and being approached by many more... Continue Reading

(Written by guest contributor Dan Nickerson) Don't you just hate the word "resolution"? A resolution is a decision to do something or to behave in a certain manner, but I honestly think they should redefine the word to mean "something you plan on breaking." Continue Reading

(Written by guest contributor Joseph A Michelli Ph.D.) Last week we talked about the importance of having a customer-centric business approach. But how exactly do you go about becoming a business like The Ritz-Carlton Hotel Company that adds value though service excellence and desired experience? I take my clients through a very systematic process with delivery of that process adapted to the needs of their business. Typically this journey begins with an honest assessment of... Continue Reading

It's hard to believe that I have been in the AdSense program since its inception in June 2003. In that time, I have generated a substantial passive income by placing AdSense code on my pages. And I have enjoyed writing training materials that have helped others make money with AdSense. But one of the most frequently asked questions that comes my way centers on what percentage of each click Google pays to the AdSense publisher... Continue Reading

(Written by guest contributor Chris Harper) Have you ever seen a television commercial that just drives you nuts because of the spokesperson they use? I can think of at least two regional companies here in Colorado that fall into that category for me. In both cases, the "actor" has a close tie to the company being advertised. For one it's the owner, and for the other one it's the owner's kid that serves as their... Continue Reading

Traffic and conversions are the bread and butter of our industry, but if you aren't willing to spend at least a few hours each week generating traffic, your bread is going to be really dry. Continue Reading

(Written by guest contributor Mark Widawer) With so many people getting into online marketing as a way to avoid having a J-O-B, they're wondering exactly what kind of online career they should get into. When they start thinking about ebooks, they often think that maybe it's too late to get into ebook marketing, or that there aren't any good topics left to write about, or that they're not smart enough or expert enough to write... Continue Reading

At this point, you've done your research, created a compelling and competitive offer, and started outreaching to affiliates. So, now that your program is gaining traction and you have some affiliates on board, what's next? Continue Reading

So you have a business up and rolling. Now, how about establishing a sure-fire way to grow sales with little to no risk? If you are thinking affiliate marketing, the answer is yes! Affiliate marketing's pay-for-performance model makes it a low-risk, high-reward venture; it's a no-brainer for businesses looking to drive qualified sales or leads. The more complicated part is how to actually get affiliates to not just opt to join your program among the... Continue Reading

In my years as a web developer, I have had the chance to build many websites and interact with countless websites built by others. I have witnessed very successful websites, and I have witnessed catastrophic failures. I wish to share with you some simple guidelines to follow when building a website. If followed properly, they will help your website be successful for years to come. Continue Reading