"When you are through changing, you are through." - Bruce Barton Change is inevitable. Apart from death and taxes, change is the only thing in this life that we can count on. This past year has found me in the midst of much change. After a number of years as an author, speaker and entrepreneur, I have spent the last year quietly reassessing my life. Taking some time away from work, I've been tending to... Continue Reading

I came into Internet marketing from two businesses that couldn't have been more different to the work that I do today. Continue Reading

(Written by guest contributor Andrew Albritton) To say they're the latest craze in online shopping would be an understatement. Groupon, Living Social, Social Buy etc. have taken the web by storm, revolutionizing how "deal of the day" type websites meet local brick and mortar business. Traditional "Deal of the day" type sites are typically affiliates that have great discounts from advertisers that have a large online presence and may not even have brick and mortar... Continue Reading

If your online business includes a blog (and it should), and especially if that blog is envisioned as one of the main ways you will make money and pull in readers / customers, then we need to talk about keeping things fresh. Coming up with content on a regular basis is probably going to be challenging if you've never done it before, and it's probably going to be tempting to just fill up the space... Continue Reading

I started the day lacing up my running shoes, taking a breath of fresh colorado air, and setting my sights on a new chapter. Today is Day #1 of Project Fit! As I blogged last week, I need to lose approximately forty pounds. On top of that, I would like to become physically fit. And I want to do it without going to extremes. No punitive diets. No beating my body into submission. We've all... Continue Reading

There are a lot of different ways to market a product, but they're all trying to do the same thing. From a free listing on Craigslist to a thirty-second slot during the Superbowl, all marketing is trying to build a relationship with its audience. Continue Reading

(Written by guest contributor Ray Edwards) Have you ever noticed that over the years, you tend to do pretty much the same things? If you're a reader, you remain one; if you're a writer, you tend to write; if you're a procrastinator, you tend to keep procrastinating, and so forth. Continue Reading

(Written by guest contributor Tim Golen) There was once a man who built his house on sand and one who built his house on a rock. The winds came, the rain fell, and the streams rose. Once the storm was over, the house that was built upon the rock was left standing and the one that was built on sand was washed away. Continue Reading

(Written by guest contributor Carrie Wilkerson) I know just enough to be dangerous. Seriously. Continue Reading

When big companies first picked up on Twitter, many got it wrong. They used the company logo as their avatar, broadcast their ads and offers, ignored the people replying to them and didn't follow anyone who wasn't part of the company. They acted like giant firms using Twitter as a giant billboard. Continue Reading

(Written by guest contributor Sarah Jane Griesemer) These days, there is a long list of ways to avoid having to talk to someone in person: email, Facebook, Twitter, chat, blogs, and text messages are just a few. With all these alternative methods of communication, why bother with real-life meetings at all? The answer is that face-to-face meetings and interviews are still the single best way to get to know someone reliably, quickly, and in such... Continue Reading

It's great to see how Twitter has grown in the time I've been using it. But what's really impressive is the way that people are using it. Sure, there are spammers leaping on hashtags and trying to attract attention but they're a minority. And they're easily blocked. For the most part, people are using Twitter the way it should be used: as a way of building a community, broadcasting a brand and making valuable connections. Continue Reading

Social media is a revolution in marketing. It allows businesses to identify their most important leads, understand what interests them the most, and talk to them en masse while still making each person feel like an individual. If that sounds like the kind of thing that a good speaker does, there's a good reason for that. Social media and conferences have a great deal in common. Social media marketing doesn't deliver the kind of depth... Continue Reading

So you have a business up and rolling. Now, how about establishing a sure-fire way to grow sales with little to no risk? If you are thinking affiliate marketing, the answer is yes! Affiliate marketing's pay-for-performance model makes it a low-risk, high-reward venture; it's a no-brainer for businesses looking to drive qualified sales or leads. The more complicated part is how to actually get affiliates to not just opt to join your program among the... Continue Reading