How many times have you shopped at a store or eaten at a restaurant and been invited to take a customer service survey. Usually these survey opportunities are presented by the clerk or waiter who points out a web site at the bottom of your receipt. I have never paid attention to these in the past and often find them to be a nuisance. Sure, Target claims to give away $5000 gift cards. But who... Continue Reading

I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

(Written by guest contributor Sarah Beek) Sometimes the simplest idea is also the best. The winner of the BetaCup Challenge was announced this week. The BetaCup Challenge was a contest sponsored by Starbucks (along with others) to find a sustainable alternative to the ubiquitous disposable paper (or worse) coffee cup. The winning idea wasn't a coffee cup at all, but rather a very simple tool with the goal of motivating people to bring their own... Continue Reading

As a blogger, I frequently share my opinion on a number of topics. That sometimes includes current events or newsworthy items. However, I never put myself forth as a journalist. While I prefer to have my facts straight, I must confess that I don't always get it right. But I believe those who report news have a much bigger obligation to accurately report stories. Don't you agree? I can't tell you how many times I... Continue Reading

WARNING: Today's post is going to rattle cages and put a spotlight on a potentially dark side of Internet marketing. Yeah, I'm probably going to tick some people off. That's life. I'm more concerned with speaking the truth. This is #2 in a series called The Truth About Internet Marketing. Part one was called "The Long Form Sales Letter. For some time it has been suspected that there is a "secret cabal" of Internet marketers... Continue Reading

At this point, you've done your research, created a compelling and competitive offer, and started outreaching to affiliates. So, now that your program is gaining traction and you have some affiliates on board, what's next? Continue Reading

I've had a ton of different business ideas. At the time I dreamt them up, they all looked like winners. It didn't always pan out that way. There have been a number of business ventures that I've started only to see them fizzle and die. It's just a part of business. No one ever goes through life without making a mistake. Continue Reading

Apart from Twitter's own terms of service which prohibit obvious things like harassment, transmitting viruses and spamming other members, there really aren't many rules to the site. You can essentially use Twitter however you like. However, for people and businesses who want to use Twitter successfully (eg: build a following and grow their circle of influence), there are a number of best practices that can be observed. I cover many of these in my book... Continue Reading

I've long been a proponent of using contests, sweepstakes and giveaways to drive traffic to web sites. In fact, if you do it correctly, you can get others to provide all the prizes in exchange for a link back to their site! Gyutae Park of WinningTheWeb.com has done just that. Gyutae has pulled together over $7600 in prizes and I am guessing that the amount will grow as more people catch wind of this contest. Continue Reading