I don't have to tell you how important video is your to sales process. It's a well-established fact that video is one of the best ways to build relationship, enhance your brand, increase conversions and make more sales. I've been using video for a number of years and it has been a very effective tool to accomplish all of the above. From time to time, we have video talent scheduled to film various spots for... Continue Reading

While I have been doing business online since 1995, I entered the Internet marketing arena in 2005. When I began selling an ebook detailing my strategies for making money with websites using Google AdSense, I found myself at the forefront of the marketplace. In the years that followed, I was sucked into a swirling vortex of product launches, live events and teleseminars. I met many other Internet marketers and developed relationships with some. Over the... Continue Reading

Recently I went to one of my favorite restaurants for a quick lunch. I called in an order of Chicken Tortilla soup to-go and went to pick it up. While I was there I observed that the restaurant was not busy. It SHOULD have been busy, being lunchtime. But it wasn't. It was then I asked to see if the owner was there. I wanted to speak with him for his benefit. He came out... Continue Reading

(Written by guest contributor Joel Ownby) In the early days of the Internet, commercialism had not made its entrance and no one was thinking about tracking traffic, much less analyzing it. Nearly a decade later, we had progressed to tracking visitors in the form of "hits," which did not tell you effectively even how many individual people actually visited your site. Now after nearly another decade, we find ourselves in a virtual analytical paradise comprised... Continue Reading

(Written by guest contributor Dan Nickerson) Don't you just hate the word "resolution"? A resolution is a decision to do something or to behave in a certain manner, but I honestly think they should redefine the word to mean "something you plan on breaking." Continue Reading

Traffic and conversions are the bread and butter of our industry, but if you aren't willing to spend at least a few hours each week generating traffic, your bread is going to be really dry. Continue Reading

(Written by guest contributor Andrew Albritton) Last week we talked about getting your Google AdWords account set up and the overall importance of SEM. This week we'll focus on optimization. Continue Reading

When Chitika brought out its Premium units in 2008, it did something unique. And a bit selfish. The company raised its conversion rate by filtering out those users who were least likely to buy. Continue Reading

If text is your message, then your use of text is your tone. Typography is the art and technique of arranging type, type design, and modifying type glyphs. In fact, the aesthetic you create through the use of typography often goes further in creating an atmosphere of professionalism, credibility, and organization than the content of the text itself. This article and next week's will be focused on helping you achieve better results in your designs... Continue Reading

(Written by guest contributor Carrie Wilkerson) I know just enough to be dangerous. Seriously. Continue Reading

(Written by guest contributor Dan Nickerson) Everyone's heard the expression, "It takes money to make money." While the Internet has allowed many of us to bend this rule a bit, for the most part it's still very true. Continue Reading

(Written by guest contributor Tim Golen) What if you could customize the content on your website based on which mobile phone visitors are viewing your site with? Could you increase your traffic? Could you increase the time your visitors stay on your site? Could you increase the amount of repeat traffic you see? Could you make more money? I'm sure you could do all of that! Let's take a look at what mobile browser detection... Continue Reading

Do you have your cell phone handy? Stop what you are doing and go get it because I want to show you something very cool. I am going to give you a look into the future... the very NEAR future. In fact once you begin to understand the possibilities of what I am going to demonstrate, you are going to be excited! And it is going to keep you awake tonight. But it's going to... Continue Reading

You've probably noticed that some of my websites don't have any AdSense units at all. Some people certainly have. They find it surprising. After all, I make a living teaching people how to use AdSense. I get fat checks from AdSense every month. I think that AdSense is the greatest money-dispersing invention since the automated telling machine. And yet I still don't put AdSense on all my sites. Neither should you. Continue Reading