I don't have to tell you how important video is your to sales process. It's a well-established fact that video is one of the best ways to build relationship, enhance your brand, increase conversions and make more sales. I've been using video for a number of years and it has been a very effective tool to accomplish all of the above. From time to time, we have video talent scheduled to film various spots for... Continue Reading

I've been using email for a very long time. I think my first email address was an AOL.com address from version 1.0 of their software. Since that time I have had multiple email addresses. I no longer use the AOL.com address, but it is still active! I have two primary email accounts that I use today. One of them is my corporate account and the other is my personal account. Both addresses have become inundated... Continue Reading

Here is a tale of two websites. Website #1 is beautifully designed. It has fabulous content. People visit it each day and enjoy what read. Sometimes they come back, sometimes they don't. But the website owner has absolutely no way of knowing who these people are or what they want. And he has no way of monetizing his visitors. They come, they eat, they leave, so to speak. Website #2 is equally beautiful. It also... Continue Reading

You've come up with a business idea you believe will rock the world. You have built your website... it's so beautiful it brings a tear to your eye. You are the expert in your field and you've got something to say. Now you just need someone to say it to! It's no surprise that the best way to become recognized is to be interviewed by others who want to leverage your expertise for a newspaper... Continue Reading

Earlier this year I received a Facebook message from a person representing a well-known author and speaker who has done quite well in the infomercial space. I was told their group was interested in meeting with me to explore the possibility of creating an infomercial that would feature me and teach people about the opportunity for making money on the Internet. Now I have received calls similar to this many times before. Usually it turns... Continue Reading

(Written by guest contributor Tim Golen) A few months ago I got a new laptop. It had nothing but Windows 7 installed on it. The first thing you always have to do with a new computer is to install all the software that you need to be productive. An office suite is one of the key pieces of software that just about any business person needs. The ability to create word documents, presentations, access email... Continue Reading

(Written by guest contributor Tim Golen) WordPress is by far the most popular content management system on the Web right now. Every day new plugins are being developed, improved, or added. Plugins are a way for you to add additional functionality to your blog according to your needs. I will be discussing some of the most beneficial plugins that you should install on your WordPress site. Continue Reading

(Written by guest contributor Fletcher Groeneman) Last time we discussed the first step in the process of branding, "know yourself." This time I would like to build on that foundation. If you feel you have a solid idea of what you or your product wants to become, it is time to learn how to best present it. While it's true you may have a great product, every product has its weaknesses. The good news is... Continue Reading

(Written by guest contributor David Nour) In my last several prospective client meetings, a consistent conversation has centered on the need for a social media policy. Whether you work for a progressive organization or a conservative, risk-adverse one, it seems that everyone has an opinion on the best approach. Here are some prevailing camps: Continue Reading

(Written by guest contributor Andrew Albritton) Search engine marketing (SEM), sometimes referred to as paid search, is the practice of bidding on keyword strings to increase a website's visibility on the search engine results pages (SERPs). For Internet marketers SEM can be a highly effective means for promoting and driving traffic to a website or sales page. In fact, when optimized and managed effectively, a well-performing SEM campaign is one of the most sought-after and... Continue Reading

I've been a fan of The Panera Bread Company for years. They have many tasty menu items that I enjoy. But this winter they introduced a Chicken Bacon Dijon sandwich that quickly became my new favorite. It's a grilled chicken panini with bacon and a sweet honey Dijon dressing. Add a bowl of chicken noodle soup to the deal and I'm a happy man. I walked into the restaurant this week, my appetite anticipating a... Continue Reading

(Written by guest contributor Andrew Krzysiak) Part 1: Purpose & Preparation Do you have a great idea for a website? Can you already picture it in your head? Are you ready to find a designer to build it? Continue Reading

It seems like an eternity ago that MySpace first hit the web. But it was 2003 when the site launched and 2006 when it became the most popular social networking site on the web. Things have dramatically changed in a short period of time. Facebook overtook MySpace as the leader just a brief two years later. Which leaves me asking the questions Why would anyone continue to use MySpace? Who ARE these people? Regardless, social... Continue Reading

(Written by guest contributor Andrew Krzysiak) Photographs and illustrations are elements of nearly every design. They have the power to add emotion, interest, and impact to the content of any layout. Getting the right image that will communicate your message to the desired demographic can be a challenge. This article will help you get the picture. Continue Reading