When was the last time you read a press release? Let's face it. The majority of press releases issued by companies are totally boring and uninteresting. Why is that? Certainly Company X is excited about their new product and they can't wait to tell the world about it. But why should a blogger or media outlet care about Company X's new product or service? Unless your company's name is Apple, odds are you will have... Continue Reading

I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

Despite what the doomsayers would have you believe, there is plenty of opportunity to conduct business online. However, there is a big difference between trying to make money online and running a business online. The make money online pitch has unfortunately become synonymous with "get rich quick." The mentality is that you simply create a product and make money selling it. That's NOT building a business. That's trying to make a few bucks. Maybe it... Continue Reading

There is a new job description out there, one that probably wasn't around when your grandfather was crafting his career: life coach. What exactly is a life coach, and why would you need one? First of all, the term is somewhat fluid. You can call it what you will, but a life coach, mentor, personal consultant, etc. is someone who helps you with some aspect of your life that you can't quite see clearly and... Continue Reading

If you have a book up your sleeve, or maybe even already written, a logical next question is how to bring your book to the world. There are more options out there these days than there ever have been before, but sometimes the various options can be paralyzing, especially for someone who's never published anything before. (And maybe even for those who have.) When you are considering the following options, always keep in mind what... Continue Reading

The following email was sent to me by one of the creators of The Internet Marketing World Cup. I told them I would consider updating my previous blog entry based on what he shared with me. After further consideration, I thought I would just let IMWC's point-of-view speak for itself. With that said, here is the entire email sent to me. It is thoughtful and I admire the IMWC team for proactively contacting me and... Continue Reading

(Written by guest contributor Tanner Bennett) Printing used to be the cool kid in school. Then one day a new kid showed up. He brought with him Facebook, Twitter, blogs and lots of other new tools for communication. Print was suddenly so last week. Continue Reading

I received an email solicitation today to take part in an alleged competition that is due to take place starting in October. It's called (brace yourself...) "The Internet Marketing World Cup" (goooooooooalllll!) It is likely you will be hearing more about this in the future so I thought it would be interesting to dissect it and share some thoughts. Continue Reading

What's the best way to significantly raise your credibility and become a recognized expert in your field? By having your traditionally published book. With changes in the book industry, you no longer need to subject yourself to rejection or insulting royalties from the big publishing houses. In this episode of The Joel Comm Show, I speak with David Hancock of Morgan James Publishing. As publisher of the New York Times best-seller, The AdSense Code, David... Continue Reading

There are certain aspects of web design that you should make absolutely sure you are getting right. Here is a short list of the most important ones: Continue Reading

(Written by guest contributor Tim Golen) Nothing is worse than spending months promoting and preparing for a launch, only to have the anti-climactic experience of your site not loading at the big moment. Continue Reading

(Written by guest contributor Christopher Guerriero) Everything I Needed to Know to Make Over $200,000/Month in Online Memberships I Learned Cleaning Toilets in the Health Club Business Continue Reading

A 2006 study found that viewers made subconscious decisions about the quality and credibility of web pages in just 1/20th of a second. In this blink of an eye, viewers did not have enough time to read text or even recognize photos, but instead were reacting only to the site's layout. Even when the participants had more time to look at the site, the research found that they only attempted to reinforce this initial conclusion. Continue Reading

Last week we talked about the importance of typography and some things to think about when choosing and using type on the Web. This week we'll talk about various aspects of using type for print pieces. Continue Reading