Over the past couple years, information marketers have come under greater scrutiny by the United States Federal Trade Commission. The FTC has taken several companies and individuals to task for deceptive Internet marketing practices. As the largest seller of information products online, Clickbank.com is now issuing clearer guidelines for the types of products and/or marketing practices that will be more closely scrutinized going forward. In other words, they are going to be working harder to... Continue Reading

How many times have you shopped at a store or eaten at a restaurant and been invited to take a customer service survey. Usually these survey opportunities are presented by the clerk or waiter who points out a web site at the bottom of your receipt. I have never paid attention to these in the past and often find them to be a nuisance. Sure, Target claims to give away $5000 gift cards. But who... Continue Reading

I have surveyed online business owners a number of times over the years. I have discovered a common thread in the problems that the majority of them are experiencing. 1) They are frustrated with the amount of traffic they get to their websites. Can you identify? 2) They are concerned that their online presence is not generating enough leads and new customers. Does that describe you? 3) They are upset with themselves (or vendors) for... Continue Reading

One of the questions I'm most often asked is how to do search engine optimization properly. Very soon, I will be revealing our turnkey solution that you have been waiting for. But in the meantime there is something very simple you can do if you blog on Wordpress. This is especially powerful if you use the Socrates Theme, but it works great for all themes. While we have optimized the Socrates layout for better indexing... Continue Reading

I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

Despite what the doomsayers would have you believe, there is plenty of opportunity to conduct business online. However, there is a big difference between trying to make money online and running a business online. The make money online pitch has unfortunately become synonymous with "get rich quick." The mentality is that you simply create a product and make money selling it. That's NOT building a business. That's trying to make a few bucks. Maybe it... Continue Reading

"To everything there is a season and a time to every purpose under heaven." - Ecclesiastes 3:1 Nothing lasts forever. Change is inevitable. Over the past fifteen or so years I have created dozens of websites, products, services and applications that run the gamut of new media. Content sites, information products, member sites, web-based software, iPhone applications, mobile marketing platforms, entertainment sites and more. During that time I have had some tremendous successes and some... Continue Reading

Can you imagine using the word "blog" ten years ago? Very few people would have had any idea what you were talking about. The word doesn't really roll of your tongue. Today, almost everyone knows what a blog is. And millions of people have their own blog. Blogging is a great form of self-expression. But it's also a great way to generate some revenue online. The biggest problem many bloggers have is getting started with... Continue Reading

It doesn't seem that long ago that forty-eight people made the journey to Denver for our exclusive 3-day live seminar, Elevate. For those three days, our guests had the privilege of learning how to build a successful online business from me and my team. It was a top-notch event packed with first-rate content. We've received nothing but high praise for providing people with the keys for creating a legitimate online business. From defining your perfect... Continue Reading

You've hopefully heard that the point of social media sites like Twitter and Facebook isn't just to amass followers. You could have totally healthy numbers and still not see much of a return in terms of sales or clicks or engaged readers. So if the goal isn't just numbers, what is it? Some of the signposts that you are doing things right: People retweet your tweets. People comment on your blog posts and on other... Continue Reading

Twitter can be a great branding tool. If you are not already using Twitter to get the word out about your business, you probably at least know that you should be. There are lots of benefits to using Twitter, and some things that you should definitely avoid. And in the end, everyone needs to decide for themselves what kind of role Twitter will play in their lives and businesses. It's perfectly fine for your Twitter... Continue Reading

While I have been doing business online since 1995, I entered the Internet marketing arena in 2005. When I began selling an ebook detailing my strategies for making money with websites using Google AdSense, I found myself at the forefront of the marketplace. In the years that followed, I was sucked into a swirling vortex of product launches, live events and teleseminars. I met many other Internet marketers and developed relationships with some. Over the... Continue Reading

Google does a great job. It's managed to create an advertising system that allows anyone to make money from their website. It's created opportunity, and given it to anyone with patience, a willingness to learn, and entrepreneurial drive. Continue Reading

In order to be successful online, you have to put yourself out there. Running a business online is a very public endeavor, and it differs from running businesses in the past in that you can't just hide behind your storefront or LLC. These days, people want to know exactly who they're dealing with, and social media marketing works best when there is a face and a name. So you steel yourself and start making your... Continue Reading