When was the last time you read a press release? Let's face it. The majority of press releases issued by companies are totally boring and uninteresting. Why is that? Certainly Company X is excited about their new product and they can't wait to tell the world about it. But why should a blogger or media outlet care about Company X's new product or service? Unless your company's name is Apple, odds are you will have... Continue Reading

If you are a chronic consumer of information about Internet businesses and making money online, but have yet to do so yourself, this post is for you. What are you waiting for? Lots of people are waiting for that perfect idea, or maybe for a way to find extra time. Here's the thing: no idea is perfect and in the time it just took you to unnecessarily check your email for the fifth time in... Continue Reading

Email lists are arguably an online marketer's best friend. They provide direct lines of communication to people who have already given you a vote of confidence, either by opting in to receive your updates, purchasing a product from you, or both. So how do you get a great email list if you are just starting out? And if you have been in the online business for awhile, how do you build yours and grow it... Continue Reading

First of all, I want to wish all my family, friends and associates in the United States a very Happy Thanksgiving. I'm sure it will be filled with lots of fun, bonding and good food. I may have to put a couple pounds back on today. Now, what's with this Green Friday thing? As you know, the Friday after Thanksgiving is typically known as Black Friday. It's the day that people camp out in line... Continue Reading

(Written by guest contributor Andrew Albritton) To say they're the latest craze in online shopping would be an understatement. Groupon, Living Social, Social Buy etc. have taken the web by storm, revolutionizing how "deal of the day" type websites meet local brick and mortar business. Traditional "Deal of the day" type sites are typically affiliates that have great discounts from advertisers that have a large online presence and may not even have brick and mortar... Continue Reading

Every few years we're told that the music industry is finished as some new technology moves faster than the record labels. And every few years we're told that marketing through email is over as viruses and spam fill inboxes. Continue Reading

There are a lot of different ways to market a product, but they're all trying to do the same thing. From a free listing on Craigslist to a thirty-second slot during the Superbowl, all marketing is trying to build a relationship with its audience. Continue Reading

If you have an online business and are looking to increase traffic to your website and therefore sales, there are some things you should be doing on a regular basis. Call them your daily or weekly online calisthenics. You should be posting articles on other sites, building your list and reaching out to them with pertinent deals and updates, staying active on forums in your niche, taking advantage of the press release resources out there... Continue Reading

The press release is a mysterious thing. You may have been told how important it is to write and distribute press releases, but you may not be doing it or you may be doing it for the wrong reasons. Continue Reading

(Written by guest contributor Chris Harper) Live video broadcasts using Ustream and podcasts each have their pros and cons. I've had some experience with both, and I want to share with you what I see as the plusses and minuses of each. In the end, you can decide which method might be best suited for your needs. Continue Reading

Ever since Twitter took off after winning a Web award at the SXSW show in 2007, people have been wondering how it's going to make money. Continue Reading

(Written by guest contributor Joel Ownby) Advertisers and business owners are starting to understand the value in direct response mobile marketing because the response rates are too high to ignore. TextCastLive is a new service that has taken the rules taught to us by direct marketing mediums like e-mail autoresponder systems and direct mail and applied them to SMS text message marketing to provide a robust, platform-independent, scalable, enterprise-class mobile marketing solution. At the highest... Continue Reading

(Written by guest contributor Sarah Beek) Meetup.com is the perfect confluence of online social networking and in-person social networking. Social networking websites are great, but they really can't compete with the power of meeting and connecting with someone in person. Actual social networking solidifies relationships and often seals real business deals. That is why we recommend conferences so highly. But if you don't have a couple of grand lying around to attend a conference right... Continue Reading

It's great to see how Twitter has grown in the time I've been using it. But what's really impressive is the way that people are using it. Sure, there are spammers leaping on hashtags and trying to attract attention but they're a minority. And they're easily blocked. For the most part, people are using Twitter the way it should be used: as a way of building a community, broadcasting a brand and making valuable connections. Continue Reading