(Written by guest contributor Alan Bechtold) To make compelling offers and to create sizzling copy that sells those offers effectively, you must enter the conversation already going on in your ideal prospects' minds. This is an edict that's been passed down through generations of successful direct marketing masters. It's never been proven wrong. Continue Reading

(Written by guest contributor Joel Ownby) Advertisers and business owners are starting to understand the value in direct response mobile marketing because the response rates are too high to ignore. TextCastLive is a new service that has taken the rules taught to us by direct marketing mediums like e-mail autoresponder systems and direct mail and applied them to SMS text message marketing to provide a robust, platform-independent, scalable, enterprise-class mobile marketing solution. At the highest... Continue Reading

WARNING: This series of posts may be hazardous to your preconceived notions of how to make money online. Reading it may save you thousands of dollars in pipe dreams and cause you to focus on the single most important aspect of running an Internet business. If you suffer from A.D.S. (Acute Denial Syndrome) or insist on believing that buying another product or service is the magic bullet that will cure all your financial ills, these... Continue Reading

Christmas. Seems like we measure a good part of our year by the celebration of Christ's birth. I know. For many people Christmas is very much a secular holiday. A time for family and friends. A time for decorating and hanging pretty lights. A time for the wonder of Santa Claus and flying reindeer. And a time for gift-giving. And regardless of whether or not Target has the cajones to allow the nice Salvation Army... Continue Reading

I'm a computer and video gamer from waaaay back. I remember when Pong came out. I owned a Fairchild Channel 1 video game system. That came out just before the Atari 2600 for you video game buffs. I played games on my TRS-80 model 1 computer in 1979. From adventure games and first person shooters to strategy and massively multiplayer online games, I've been there and done that. Computer and video games have a way... Continue Reading

Life must be hard for television executives. To decide how much to charge advertisers and whether they should commission another season of a show, they have to know the size of their audience. The only method they have to do that is by using a survey. The Nielsen ratings track what television viewers watch and then, based on demographics, make certain claims about what everyone else was watching at the same time. Those figures could... Continue Reading

I am a PC user. I am also a Mac user. That's right. When it comes to computers, I enjoy the best of both worlds. In fact, I have used BOTH Apple and PC-based computers since they became available almost three decades ago! I am leaning Mac-heavy these days, but my home computer is still a PC. But when it gives up the ghost I will probably make the switch to Mac. Continue Reading

Who would have thought the rock band KISS would have survived for decades? I remember when Rock n Roll All Nite came out. I was just a young teen. And yet, all these years later, KISS has endured. It only makes sense that there would be KISS cover bands. Why not, right? Grab your instruments, throw on some makeup, act like you are anti-establishment and find a guitar player with an exceptionally long tongue to... Continue Reading

Two totally conflicting stories out of Hollywood today that explain absolutely everything you need to know about how out of touch Hollyweird is with the American mainstream. Continue Reading

In a move that has brought criticism from both sides of the political aisle, President Bush has nominated White House lead counsel, Harriet Miers, to the highest court in the land. Though Ms. Miers has no paper trail related to judicial decisions (as she is not a judge), she does appear to be a pro-life Christian, and one with definitive views towards the Constitution. Continue Reading

Ok, let's face it. The only people who think that Jesse Jackson is the leader of the black people is the mainstream media. They adore this man, even though he makes no sense. Top it off with the fact that he has had decades to make a difference in the black community, and he has failed terribly. nWhich makes it all the more entertaining when the "Reverend" Jackson says something as absurb as he said... Continue Reading

Over the years, many atheists and agnostics have enjoyed mocking Christians and people of religion who choose to believe in God. The most frequent criticism is that belief in God is unscientific, therefore it is foolish. What many people don't realize is that the Bible and the stories within have an incredible amount of evidence to support them. More and more scientists are recognizing that the complexity of the universe necessitates a divine Creator as... Continue Reading

Not that anyone should be surprised, but this story out of the Netherlands gives a glimpse into what will undoubtedly be heading towards our borders in the future. AMSTERDAM, Netherlands (AP) - A hospital in the Netherlands - the first nation to permit euthanasia - recently proposed guidelines for mercy killings of terminally ill newborns, and then made a startling revelation: It has already begun carrying out such procedures, which include administering a lethal dose... Continue Reading

Mary and I had the opportunity to escape for a rare "date night" last night, and what a great night it was! We started the evening with dinner at Cascata Ristorante, a fine Italian dining establishment in Edmond. The atmosphere was charming and it was a pleasure to be waited on by a very professional wait staff. It all looked quite good so we decided to order two plates and share them. We ordered the... Continue Reading