It's been almost THREE years since iFart stunk up the iTunes Appstore. On December 12, 2008, iFart exploded on the scene and the world has not been the same. I was perhaps the first app creator to go public with statistics related to sales and rank shortly after the app came out. iFart has now become a part of pop culture and iPhone history, even worthy of it's own Wikipedia page. Celebrities such as Helena... Continue Reading

It's been over two years since Apple approved iFart Mobile for sale in the iTunes appstore. During that time, iFart has become the defacto novelty app. Even after all this time, iFart finds its way into headlines again and again. I recently shared that I am changing my business model. In order to focus on my new efforts, I have decided it is time to sell some of my existing properties. I have already sold... Continue Reading

On September 1st, 2010, I weighed in at over 225 pounds. I didn't step on the scale often because it wasn't very good news. My energy levels were low. My blood pressure was high. And I was moody. I didn't want to feel that way anymore. I had lost weight in the past, but I wasn't sure I could do it again. After all, I DID balloon back to my previous weight AND put on... Continue Reading

December 12, 2008. A day that will live in infamy. The aftershocks are still being felt (and smelt) throughout the iPhone universe. And the world has never been quite the same. For on that day, iFart Mobile was released to an iTunes AppStore public unaware of what was to come. Pure global flatulence domination. Continue Reading

As December was coming to a close, I began to think of how I might help inspire you in the new year. I knew I would write something and post it on January 1st. But it didn't happen. In fact, January first found me uninspired. I was enjoying hanging out at home with my family and doing absolutely nothing. I thought to myself, I'll just write something on the second instead. Guess what? It didn't... Continue Reading

Christmas. Seems like we measure a good part of our year by the celebration of Christ's birth. I know. For many people Christmas is very much a secular holiday. A time for family and friends. A time for decorating and hanging pretty lights. A time for the wonder of Santa Claus and flying reindeer. And a time for gift-giving. And regardless of whether or not Target has the cajones to allow the nice Salvation Army... Continue Reading

Who are your favorite online marketers? I've got a number of people that I follow, not just because they have great ideas, but also because they entertain me. Once you've got a product or service that can bring value to people's lives, successful marketing of that product or service is determined by how well you tell a story. I know that some people will insist that the product is the most important element, but I... Continue Reading

I've now been on Twitter since May 2007. When I wrote Twitter power, I had about 5000 followers. Fast forward to late 2009. I hit 83,000 followers, but that's nothing compared to the hundreds of thousands or millions of followers that some members have acquired. It's been an interesting ride, but a number of things have happened that have caused me to reevaluate my Twitter strategy. Continue Reading

The Internet has grown at an incredible rate. Online business is big business. And wherever there is big business there are bound to be scam artists. Due to the sheer number of people being deceived by unscrupulous marketers (though I hate to even call them marketers), the Federal Trade Commission has seen fit to intervene with a new set of regulations due to go into effect on December 1st, 2009. If you do ANY kind... Continue Reading

Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

My team and I came up with the idea for an iPhone fart application in summer of 2008. We knew it would be a hit. We just needed to develop it. We took great pride in developing iFart Mobile. It was more than another iPhone application. It was a true entertainment machine with a unique interface. It didn't LOOK like an iPhone app. When we submitted the application to Apple, it was put "in review... Continue Reading

I said I was going to go into silent mode regarding our sales, but so many people have asked me what happened through Christmas Day that I have decided to release stats just one more time. We left off December 23rd with stats current from our release date on 12/12 through 12/22. Everyone is curious about what happened next. You may be shocked. I know I was when I saw the numbers. Continue Reading

Well, we've done it. A combination of marketing, timing, quality and providence has landed our application as the #1 best-selling app in the iTunes app store. I appreciate the coverage we've received through media outlets and blogs. Now that we've hit #1, I am going to post one more set of stats to add to those previously posted here. Continue Reading

A few days ago I became the first app store developer to reveal sales-to-rank data. Some other sites have confirmed an interest in this data, such as The UnOfficial Apple Weblog. With iFart continuing its move up the charts, I want to continue sharing data with you, especially since something very interesting has happened since we broke into the top ten apps in the world. Continue Reading