Over the past couple years, information marketers have come under greater scrutiny by the United States Federal Trade Commission. The FTC has taken several companies and individuals to task for deceptive Internet marketing practices. As the largest seller of information products online, Clickbank.com is now issuing clearer guidelines for the types of products and/or marketing practices that will be more closely scrutinized going forward. In other words, they are going to be working harder to... Continue Reading

The Internet has grown at an incredible rate. Online business is big business. And wherever there is big business there are bound to be scam artists. Due to the sheer number of people being deceived by unscrupulous marketers (though I hate to even call them marketers), the Federal Trade Commission has seen fit to intervene with a new set of regulations due to go into effect on December 1st, 2009. If you do ANY kind... Continue Reading

Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

The second Presidential debate took place this evening and President Bush took John Kerry to the woodshed on foreign policy and domestic issues. After an extremely disappointing first showing in last week's Miami debate, the President was focused, personable and knowledgable. Kerry came off as stiff, repetitive and a bit unsettled by Bush's strengths. The President made a strong case for the war in Iraq, the economy, the environment, stem cell research and numerous other... Continue Reading