(Written by guest contributor Tim Golen) The other day I was asked by a colleague why developers in general have a hard time setting firm deadlines. I thought it was a valid question. I am by no means an authority on this issue, but I can speak for myself and for others that I have witnessed and talked to. I think that there are several reasons why developers find it difficult to set a firm... Continue Reading

Have you ever gotten your car stuck in a ditch? Your rear tires desperately try to find traction only to spin deeper and deeper into the mud. The more you step on the gas, the worse your situation becomes. And now you are spraying mud everywhere. It can even end up on other people and their vehicles. You can keep trying to get out of the ditch. Or you can realize that what you are... Continue Reading

I came into Internet marketing from two businesses that couldn't have been more different to the work that I do today. Continue Reading

Carpe Diem, goes the phrase. Literally translated "Seize the Day" from Latin, I first became familiar with the term from the film Dead Poets Society. While the film had a depressing twist, I am coming to understand more and more the need to take hold of the moments in our lives. It seems like just yesterday that my son was born. I remember changing that first poopie diaper as though the smell still lingers in... Continue Reading

I'm not a very good cook, so I tend to eat out a lot. I don't do a lot of fancy dining, but it's not unusual to find me and my family at a national chain or local diner. My experiences as a patron of restaurants has helped clarify what I believe makes a good waiter and what makes a bad waiter. Waiting tables is a difficult job. Hectic kitchens... unruly customers... angry cooks... wrong... Continue Reading

Have you ever been spread so thin that you felt like one little pat of butter in an entire bread factory? There are so many things to do, yet there is only so much time, money, and resources to go around. I've felt this way many times. And when it happens, it should act as a signal that you need to prioritize and refocus your efforts on what is most important. Continue Reading

(Written by guest contributor Kevin E. Houchin Esq.) Let me get right to the point. The reason our economy is in the tank today is that too many people are focused on creating money instead of creating real products and services. To correct this problem, we need to get back to the basics of creating products and services that people need or want, and let the money come as a result. That's the business of... Continue Reading

There's a driving force inside every entrepreneur. It's something that they all own and it's an absolutely necessary ingredient for success. Continue Reading

(Written by guest contributor Chris Harper) In a previous article, I explored the ideas behind teaser videos. This time I want to look at the next step - pre-launch videos. Continue Reading

If text is your message, then your use of text is your tone. Typography is the art and technique of arranging type, type design, and modifying type glyphs. In fact, the aesthetic you create through the use of typography often goes further in creating an atmosphere of professionalism, credibility, and organization than the content of the text itself. This article and next week's will be focused on helping you achieve better results in your designs... Continue Reading

Where do I find a web designer? How do I ensure I've found the right one? How much will it cost? Continue Reading

(Written by Mary Comm) Since coming on board as President of InfoMedia, Inc. a few months ago, one of the first things I did was to create some work files for the various projects that began crossing my desk immediately. They were files with titles like, Staff Matters, Financial Matters, Legal Matters, etc. As I began to get to know the company more thoroughly, I realized how much organization matters. Continue Reading

(Written by guest contributor Chris Harper) Previously I explained the basics of three-point lighting. Today, we're going to expand that concept into lighting for an interview. Essentially we'll be doing two instances of three-point lighting, but we'll add the dimension of multiple camera angles. Continue Reading

WARNING: Today's post is going to rattle cages and put a spotlight on a potentially dark side of Internet marketing. Yeah, I'm probably going to tick some people off. That's life. I'm more concerned with speaking the truth. This is #2 in a series called The Truth About Internet Marketing. Part one was called "The Long Form Sales Letter. For some time it has been suspected that there is a "secret cabal" of Internet marketers... Continue Reading