Have you been putting off starting your online business because you can't decide what kind of business to start? If deciding on which direction to take with your online business feels like trying to map the desert, you need to list out some of the more obvious possibilities and then pick one. It's time to get moving. One of the first steps to getting going is to take some time to outline a rough business... Continue Reading

(Written by guest contributor Fletcher Groeneman) It can be said that consumers are persuaded to purchase by their perception of the product and not by the actual product itself. What promotes the idea that every need can be satisfied with the goods or services from a given company? Effective and creative advertising is a skill that every corporation desires yet few succeed in mastering. What makes some ads so successful and others just pathetic? A... Continue Reading

(Written by guest contributor Fletcher Groeneman) Last time we discussed the first step in the process of branding, "know yourself." This time I would like to build on that foundation. If you feel you have a solid idea of what you or your product wants to become, it is time to learn how to best present it. While it's true you may have a great product, every product has its weaknesses. The good news is... Continue Reading

(Written by guest contributor Chris Harper) Unless you're some super creative genius who's trying to keep your work pure of outside influence (aka a liar), then you're always on the lookout for some new inspiration. Inspiration is a funny thing. It seems to hide itself in different places, waiting for someone to stumble upon it at just the right time. Oftentimes, it's not even where you'd expect to find it. And other times, it seems... Continue Reading

If you've been following my blog for the past few months, you'll know that I am being extremely selective when it comes to endorsing products that are not my own. I'm not going to jump on the bandwagon and promote a product just because everyone else is. So you can be sure that when I DO endorse a third-party product or service, it is of great value. Continue Reading

(Written by guest contributor Andrew Krzysiak) Photographs and illustrations are elements of nearly every design. They have the power to add emotion, interest, and impact to the content of any layout. Getting the right image that will communicate your message to the desired demographic can be a challenge. This article will help you get the picture. Continue Reading

There is nothing that undermines a company's image and recognition faster than the distorted or inconsistent use of an identity. Whether you are part of an established business or launching a new enterprise, defining your company's graphic image now will save you both time and money in the future. Continue Reading

Life must be hard for television executives. To decide how much to charge advertisers and whether they should commission another season of a show, they have to know the size of their audience. The only method they have to do that is by using a survey. The Nielsen ratings track what television viewers watch and then, based on demographics, make certain claims about what everyone else was watching at the same time. Those figures could... Continue Reading

It's a sad moment, but it was easy to see coming. Google has now officially killed off site targeting. The function that allows advertisers to choose to advertise directly on your Web pages still exists. But now it's called "placement targeting." There are two differences. Continue Reading

I'm getting real tired of the mainstream press and other countries telling the United States that we are stingy over the amount of support we are giving and bringing to the Tsunami victims. Granted, the irrelevant and ever-more annoying United Nations is backpeddling from their comments, but many are continuing this lament just the same. The fact of the matter is, the United States and our people are the most generous people in the world... Continue Reading