I remember the first time I encountered an "easy button" at Staples. Push the big red button with the word "easy" printed on it and the family "That was easy" voice was played. I loved it and had to have one. A couple years ago I came up with an idea for another button which I thought would have great appeal to business people around the world. A green button with a dollar sign on... Continue Reading

There are certain aspects of web design that you should make absolutely sure you are getting right. Here is a short list of the most important ones: Continue Reading

(Written by guest contributor Chris Harper) In a previous article, I explored the ideas behind teaser videos. This time I want to look at the next step - pre-launch videos. Continue Reading

Do you have your cell phone handy? Stop what you are doing and go get it because I want to show you something very cool. I am going to give you a look into the future... the very NEAR future. In fact once you begin to understand the possibilities of what I am going to demonstrate, you are going to be excited! And it is going to keep you awake tonight. But it's going to... Continue Reading

Though some people have labeled me as a visionary, I am incapable of predicting the future. And while I happen to latch on to hot trends before the curve, it doesn't mean I have a working crystal ball. Let's face it. I have no idea what is going to happen next. So how exactly do you know what your customer wants? There is a way. And it's actually not complex. It's not rocket science. Continue Reading

Get your idea noticed by using this clean design principle. Advances in media have created the most ad-resistant breed of consumer to date. Recent studies have found that consumers are, on average, exposed to 3,000 commercial messages per day in one form or another, from the boring copy-laden radio commercials to the flashing skyscraper ads on my favorite websites, from the cluttered newspaper coupons to illegible billboards on the side of the bus and... Continue Reading

Question: What is the one of the biggest obstacles that people have to creating an online business? Answer: Building a web site! I have a confession to make. I am NOT an expert at building websites. In fact, I hire out all website design and creation. I am just not good at it. But what if you can't afford to pay someone to do it? Continue Reading

I did it. I bit the bullet and picked up an iPhone. I've been a faithful Treo 650 user for two years, but the buzz regarding Apple's new device won me over. So I ponied up $599 + shipping and tax to get one of these puppies in my hands, though I was unsure of what I would find once I actually got to try it out for myself. I may now render the verdict... Continue Reading

Google AdSense is currently the reigning King of contextual advertising services. But the King always faces challengers to the throne. Kontera, Chitika and Intellitext have managed to absorb a small piece of Google's market, but they've barely made a dent thus far. So who can take on the 100 pound gorilla? Only another gorilla. Enter Yahoo! Continue Reading

A couple weeks ago at Big Seminar, I told you that I had the opportunity to meet world-class copywriter, Michel Fortin, along with his lovely fiancee, Sylvie Charrier. What I didn't tell you at the time was the news of a new contextual advertising tool that Michel revealed to me and other attendees. I didn't want to discuss it before it became available, but the day has arrived! Continue Reading

I love my Tivo. I have owned one for over five years and I have charmed many friends with live demonstrations of what Tivo can do. Unfortunately, Tivo has not been able to accelerate their subscriber base enough to become profitable. The word on the street is that Apple is interested in Tivo. Of course, the companies aren't responding to the "rumours". But I think it would be a perfect match. Tivo is the Macintosh... Continue Reading

When I look back on the past few years of technological advancements, several computer-driven products cause me to wax eloquently. My iPaq 3835 has been a trusty PDA for almost two years. But it has lost its shine and there are newer models that have stolen my affections. My Dell laptop rocks, but in a mere few months I am certain its big brother will find me coveting at its front door. My Pioneer CD... Continue Reading